by John Sealander

If you attended the Couture Show this year, it didn’t take long to discover that everything you needed to know about fine timepieces was located in the Chambertin 2 Ballroom.

Couture 2013 is over, but the glitter and shine from this spectacular jewelry and watch show will linger throughout the year. For many attendees, the Couture Show, held every year at the luxurious Wynn Hotel in Las Vegas, has become the most important event on their calendar.

For Gevril Group, the Couture Show has become just as essential as the more established Baselworld show in Switzerland. According to Gevril President Samuel Friedmann, Couture is more effective at meeting the needs of North American jewelers and retailers. “This show is mandatory for American luxury retailers,” says Friedmann. These retailers certainly got a treat when they visited The Chambertin 2 Ballroom, home to Gevril Group during the five-day show.

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Showcasing some of the industry’s most popular watch brands, Gevril Group’s convenient location, just a few feet away from the Couture registration desk, provided attendees with an unprecedented opportunity to discover emerging trends and hot new fashion ideas. “This was our most successful show ever,” said Gevril Executive Vice President David Yurowitz. “Customers are taking a new look at our company and are very eager to participate in all the projects and brands we have rolled out. The success of Couture 2013 was a record-breaking achievement for Gevril and we see this as a stepping stone for the future of our company.”

Paul Ziff, president of Ferragamo Timepieces in the United States, concurs. “There was a definite buzz in the Chambertin 2 Ballroom as customers and prospects gathered to view our Gevril collection of brands,” says Ziff. “The new Ferragamo Lungarno automatics and the fashion-forward Minuetto line were particularly well received by the press and retailers. Bloomingdales buyers even made a point during their appointment to say that they are very proud and excited to have just launched the Ferragamo timepiece line in eight Bloomingdales locations with more to follow.”

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The Versace and Versus displays were both popular destinations for jewelers and retailers. Kari Allen, President of Versace Timepieces for the USA and Caribbean, had her best year ever at Couture. She attributes her success to the great teamwork exhibited by the Gevril staff. “It takes a lot of effort throughout our organization to achieve our goals and I very much appreciate all the support,” says Allen.

Miriam Tress, representing Gevril’s popular Fortis brand, says Gevril Group had lots to be proud of during Couture 2013. “The Chambertin 2 ballroom was exquisite and served as an impressive showcase for a wider variety of watch brands than any other exhibitor, says Miriam. “I observed a constant excitement and buzz in the air from our many current and new customers. You could see respect and admiration for Gevril Group and the values they stand for.”

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From the opening night concert by popular rockers Neon Trees, to the highly anticipated Couture Design Awards, Couture 2013 was an event to savor and remember. Once again, Couture was joined by the prestigious Watch Journal to present Couture Time, a carefully curated collection of the world’s finest timepieces.

“There is no substitute for seeing, touching, and admiring one of the most diverse collections of fine timepieces available today,” says Samuel Friedmann. “People are amazed at how many fine brands we offer, and Couture gives us the opportunity to show these customers how we can help build their business, both before and after the sale.”

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Las Vegas has always been known for putting on a good show, and Couture 2013 was no exception. This prestigious event has become an essential destination for anyone serious about selling luxury goods. That’s a big reason why Gevril Group plans to be back again next year.

About Gevril Group

Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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The luxurious solid brass writing instrument features an intricately carved commemorative engraving of the statue of Christopher Columbus at the center of Columbus Circle on the lower brass barrel. The top barrel of the pen has received a lustrous, multi-layer lacquer finish in either blue or black. A middle ring adorned with the same astrological symbols for the days of the week as the Columbus Circle watch separates these two components.

A solid brass clip with a built-in spring is engraved with the words Columbus Circle and the Gevril logo and attached to the clear epoxy cap at the top of the pen. The pen features an easy-to-use twist mechanism to retract the writing tip and uses a high quality Swiss made ink cartridge. With its precision brass body and stainless steel working parts, this beautiful writing instrument is a treasured heirloom that can be passed down from one generation to the next.

Gevril Columbus Circle Pens

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Each Gevril Columbus Circle writing instrument is hand crafted using the finest quality materials. These luxurious pens have a heft and stature that can’t be ignored. You may feel like signing treaties and making sweeping proclamations with a writing instrument of this quality, but it’s also good for writing letters. Like all Gevril products, this exclusive Columbus Circle pen and watch set will be produced in very limited quantities. If you would like to secure one of these amazing boxed sets for yourself or as a gift, contact an authorized Gevril dealer immediately. We urge you to call, since time is of the essence. You’ll have plenty of time for writing after you receive your pen.

Gevril Group Worldwide Agent for Gevril Watches

Gevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

The tradition continues to this day with some of today’s most widely recognized kings and queens of entertainment wearing Gevril watches as well. Celebrities like Mario Andretti, Martin Sheen, Denzel Washington, Anne Hathaway, Jennifer Love Hewitt, Sting, Geena Davis, and Joan Rivers all wear Gevril watches proudly.

Gevril Pens

Now, Gevril has taken everything they’ve learned about the production of fine timepieces and applied this knowledge to create a superlative writing instrument.

Gevril pens are in a league of their own. These magnificent writing instruments have a heft and stature to them that cannot be ignored. These are pens that are suitable for signing treaties and making sweeping proclamations. Of course, you are welcome to write letters with them as well.

Each Gevril writing instrument is hand crafted in Italy using marbleized Italian resins and sterling silver. These sophisticated pens are available in about two dozen styles and each edition features the Gevril logo engraved around the circumference of the cap as well as the unique signature Gevril “3679” clip.

Gevril pens are available in fountain pen, roller ball and ballpoint models to accommodate your individual writing style. Since these luxurious writing instruments are produced in very limited quantities, be sure to contact your Gevril dealer immediately to reserve your favorite pen today.

Beautiful Gevril Pen Box with New Gevril “Masterpieces Since 1758” Logo

Gevril Group Worldwide Agent for Gevril Watches

Gevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.