Watches have always been fashion accessories. People expressed their perspective and style by what they put on their wrist. But particularly in today’s fashion obsessed world, a watch has become even more of a calling card into taste and style.

JOWISSA is a company that is adept at constructing watches that not only are solidly built but are right on trend and look great. The Safira 99 collection exemplifies JOWISSA’s ability to capture what’s in the air. This collection is even more interesting because it manages to capture two different looks with just a simple switch of a band.

JOWISSA J1.010.M Safira 99		JOWISSA J1.011.M Safira 99</font
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Men have always been into cars and automotive watches, but women in the past 10 years have been attracted to men’s watches, and they have become at home and in style on a woman’s wrist. From one angle the Safira 99 could look like it’s automotive inspired from the angular cut 29 mm stainless steel case that looks like a tire, and a triangular ceramic band that resembles a tire tread. It has a sporty feel that’s tempered by a Mother-of-Pearl dial in a choice of red, black, blue, yellow and white decorated with rhinestones that keeps it definitively feminine.

JOWISSA J1.009.M Safira 99		JOWISSA J1.018.M Safira 99
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With the “tire tread” band, the Safira 99, which operates off a high quality Swiss quartz movement, possesses a more adventurous look. But, this model also has the options of a satin strap or a leather strap with alligator embossing. The leather and satin band tone the watch down to a more elegant yet striking presence on the wrist.

JOWISSA J1.162.L Safira 99		JOWISSA J1.161.L Safira 99
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As follows JOWISSA philosophy when they were established in 1951, JOWISSA wanted to make watches that use top-notch materials and stellar design at an affordable price. The Safira 99 shows just how imaginative JOWISSA is with this original piece, which will match an assured woman who follows her own style, whether it’s more energetic or elegant.

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A great artist will often provide many variations on a theme. So will a great watchmaker.

It is not uncommon for an artist or musician to explore many variations on a common theme. These nuanced variations can enhance, or totally change the mood the artist is trying to create. That’s exactly what the master craftsman at Jowissa have done with their imaginatively versatile Roma Collection.

The elegantly simple Jowissa Roma is understated elegance at its very best. Available in sizes from 24 mm to 36 mm, these minimal masterpieces feature a broad palate of colors and finishes that could easily double as fine jewelry. The beautiful two-hand configuration surrounds an elegant, unadorned dial with a slightly raised bezel that has been adorned with Roman numbers as indices.

JOWISSA J2.001.M Roma		JOWISSA J2.002.M Roma
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The JOWISSA Roma can be equipped with a luxurious alligator patterned calf band that complements the colorful dial, a beautiful stainless steel mesh band, or an innovative ceramic and steel bracelet. Certain models offer a choice of a lustrous mother of pearl dial as well. With a palate of choices this varied, the wearer becomes the artist, with the ability to choose the perfect way to accessorize an outfit or match a mood.

Jowissa timepieces have long been admired for their craftsmanship, as well as their unique artistry. The Roma is powered by a precision Swiss made Ronda 762 quartz movement and is water resistant to 99 feet. The elegant, minimal dial is protected by a durable mineral glass crystal, or on some models, an anti-reflective scratch resistant sapphire crystal.

JOWISSA J2.028.L Roma		JOWISSA J2.041.L Roma
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JOWISSA J2.042.M Roma		JOWISSA J2.046.M Roma
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Like all Jowissa watches, the Roma represents an exceptional value. It’s almost impossible to find this level of style and craftsmanship at this price point. The Roma’s unique combination of affordability, style, and incredible variety makes it extremely tempting to acquire several. With dozens of variations to choose from, there is literally a Roma for every mood.

It doesn’t matter is you already have a collection of Jowissa watches, or if you’re discovering these artistic fashion accessories for the first time, you’re going to want a Jowissa Roma on your wrist. You don’t have to be loud or flashy to get noticed, you just have to let your own inner elegance shine. Jowissa makes it easy with the incredibly versatile Roma Collection. To reserve one of these understated jewels, contact your Jowissa watch dealer immediately.

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When it comes to dressing women with lovely timepieces that not only reveal the time at a glance but elevate an outfit, then the JOWISSA brand is the place to start looking. JOWISSA set their reputation making exquisite jewelry watches for women starting in 1951. However, not every woman feels a jewelry watch expresses her style. JOWISSA is aware of this and addressed the situation by adding more sportier pieces to their women’s collection.

Like many JOWISSA pieces, the Women’s Pegasus Watch Collection uses bright colors to advantage. In azure blue, chocolate brown and an inky black, the sunray dials feature pencil-shaped hands and bold Arabics with the nice composition element of enlarging the 12 o’clock, 6 o’clock and 9 o’clock hour numerals, with the exception of 3 o’clock where the date resides. Lume filled circular markers sit opposite the numerals to allow illumination in low lighting conditions. A lovely design element is the circular theme carried over to the tail end of the seconds hand.

Jowissa J7.013 Women’s Pegasus

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The JOWISSA Women’s Pegasus is right on trend in a 42 mm stainless steel case. While men’s watches were always larger than women’s in the past, a big-sized watch used to be considered in the 40-42 mm range. Now this size is average, and women have taken a shine to the more prominent look too.

The JOWISSA Women’s Pegasus has a clean layout enhanced by the lug less case. The blue dialed model comes with a matching blue calfskin strap with buckle and the brown on a double-linked bracelet with jewelry clasp, while the black wraps around the wrist with a stainless steel and black PVD bracelet with jewelry clasp.

The JOWISSA Women’s Pegasus contains a quality quartz movement, mineral glass to protect the dial and is water resistant to 99 feet.

Jowissa J7.010.L Women’s Pegasus		Jowissa J7.012.L Women’s Pegasus
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The divine winged white stallion Pegasus in Greek mythology was a symbol throughout the ages for everything from wisdom and fame to poetry and inspiration. In some literature it’s said that wherever Pegasus struck his hoof to the earth a spring burst forth. Perhaps the JOWISSA Women’s Pegasus will inspire such poetry when worn by a woman.

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If anybody knows women’s watches, especially women’s jewelry watches, it’s JOWISSA. Founded in 1951 by certified watchmaker and entrepreneur Josef Wyss out of his home in Switzerland at the address Hasenmattsrasse 29, JOWISSA set up the mandate from the start to cater to women. Wyss believed that a high-quality Swiss jewelry watch didn’t have to break the bank in order to be a lovely accessory and cherished heirloom.

Though Josef Wyss stepped down from the day-to-day running of JOWISSA in 1980, his son Leander Wyss took over and still helms the family-owned company. Leander has stayed true to his father’s vision and continues to surprise with new and exciting editions to the range of models in the JOWISSA portfolio. The Facet Watch Collection is particularly fetching, using an unusual design and combining a range of materials.

Jowissa J5.091.M Facet		Jowissa J5.094.M Facet
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The round faceted stainless steel case of the Facet Watches surrounds a sunray-patterned round dial, making the composition look like a three-dimensional flower. JOWISSA gets very creative with the dial palette of this collection, offering something to suit every taste. Some have colors such as purple, white, red, black, pink and blue, while others are adorned with mother of pearl.

In addition to an array of colors and textures, some of the dials also have an assortment of embellishments including crystals and round markers on the outer circumference to mark the hours. The hands in the Facet Watch collection aren’t just ordinary dauphin or pencil hands either, which might be expected, but are also faceted and resemble a lighting bolt. It’s a very artistic and progressive touch, adding an extra detail for the eye to admire.

Jowissa J5.212.M Facet		Jowissa J5.226.M Facet
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Even the cases of the Facet Collection come in a variety of sizes. The 29 mm offers the most combinations of colors and styles to choose from. But there is also a mid-size 31 mm case option with a black PVD coated stainless steel mesh bracelet and a larger 36 mm with a date at 3 o’clock on a white calfskin strap. Other calfskin bands with leather with tang and buckle are offered in a variety of colors, including white, black, grey, pink, purple, grey, orange and yellow. There is also a choice in stainless steel with a jewelry clasp and one in ceramic with a deployment closure.

All timepieces in the Facet Watch Collection come with a dependable quartz movement — with the exception of the 36 mm size, which is powered by an automatic ETA movement — and the superb customer service and warranty that are part of every JOWISSA watch package.

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Perhaps even more than clothing, women appreciate a nice piece of jewelry. If chosen well, not only doesn’t jewelry go out of style but can also add panache and contrast to an outfit—an unspoken extension of a woman’s personality and taste.

Founded by master watchmaker Josef Wyss in Switzerland in 1951, JOWISSA was established with the intention making a watch women could feel good about without emptying her pocketbook. In order to achieve this goal Wyss focused on offering a wide range of beautiful designs at a fair and affordable price without sacrificing quality.

The Elegance Collection lives up to its name. Graceful and sophisticated and without being too trendy, the Elegance will always be a classic able to add a finishing adornment to any type of clothing from haute couture to the most casual weekend fair. JOWISSA understands that oftentimes elegance is not about complicated design but paring something down to its essence, which is an even harder task.

JOWISSA J3.008.M Elegance		JOWISSA J3.021.M Elegance
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The Elegance takes a round shape as its base and dashes up the models with a variety of vivid dial colors, a brand trademark. They incorporate many colors of the rainbow such as green, red, gold, silver and black. Maintaining a clean and modern look, the dial opts for small circular markers, some with crystals, instead of numbers. Traditional dauphine hands circle the dial to keep track of the passing hours and minutes.

JOWISSA J3.057.M Elegance		JOWISSA J3.058.M Elegance
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JOWISSA knows that a woman prefers choice and variety and that’s why the Elegance comes in 4 cases sizes: 24 mm, 24.5 mm, 25 mm and 30 mm. They are paired with complementary bands, choices ranging from genuine black calfskin leather and stainless steel with IP gold to black or white ceramic.

Getting its energy from a quartz movement, the Elegance, as with all JOWISSA watches, also includes first-rate customer service and a 2-year manufacturer warranty.

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Like every great artist, JOWISSA understands the importance of having pastels in your palette.

Accomplished artists understand that there is much more to life than a few primary colors. Subtle, nuanced tones can have just as much power and are often exactly what is needed to express a particular mood. The master craftsmen at JOWISSA have come to the same conclusion and have extended their beautiful Roma Collection to include a selection of gorgeous pastels. The iconic JOWISSA Roma is already admired for its understated elegance. Now, these minimal masterpieces are available in an exquisite selection of pastel tones for those occasions when you want to be noticed without having to shout.

Available in 25 mm and 31 mm versions, the JOWISSA Roma Pastell Watch Collection takes the Roma design to a whole new level. A gorgeous pastel sunray dial is coordinated with a matching calfskin band for a sophisticated, coordinated look. Available in four beautiful pastel hues, these amazing timepieces have to be seen to be fully appreciated. Like all Roma watches, the Roma Pastell features an elegant, unadorned dial with a slightly raised genuine sapphire bezel that has been embellished with Roman numerals as indices.

JOWISSA Roma Pastell J2.014.M		JOWISSA Roma Pastell J2.016.M		JOWISSA Roma Pastell J2.020.M
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This sophisticated two-hand configuration is powered by a premium Swiss made Ronda 762 quartz movement and is water resistant to 99 feet. The watch can be equipped with your choice of a beautifully crafted stainless steel bracelet or a colorful pastel leather band. A durable tempered mineral glass crystal protects the pastel dial and a 2-year manufacturer warranty protects your investment.

JOWISSA Roma Pastell J2.019.M		JOWISSA Roma Pastell J2.015.M
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The affordable JOWISSA Roma Pastell represents an exceptional value in today’s watch market. The subtle pastel colors and exceptional craftsmanship of these fine timepieces make them a “must have” accessory for this season’s exciting new styles. With so many colors to choose from, it is tempting to add several of these beautiful watches to your personal collection. To see how one of these minimal masterpieces looks on your wrist, contact an authorized JOWISSA dealer today and ask to see the Roma Pastell Watch Collection.

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JOWISSA Roma Colori: One great design; six fashion forward colors.

People often refer to JOWISSA watches as jewelry you can wear on your wrist. For over 60 years, this renowned Swiss watchmaker has been setting new standards with their unique blend of creativity and craftsmanship. Their efforts definitely haven’t gone unnoticed. The glamorous styles and gorgeous colors that emanate from the JOWISSA workshops in Bettlach, Switzerland, appear to be exactly what today’s fashion forward women are looking for.

It’s no surprise that the fashion world is talking about JOWISSA with styles like the elegant Roma Colori Collection. This minimal masterpiece is understated elegance at its very best. Available in 24 mm and 30 mm sizes, the Roma Colori combines an elegant, unadorned white dial, with a selection of six colorful fashion-forward calfskin straps to create a fashion accessory you can wear with anything in your wardrobe.

JOWISSA Roma Colori J2.092.M		JOWISSA Roma Colori J2.011.M		JOWISSA Roma Colori J2.010.M
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This beautiful two-hand configuration features a multi-level dial with Roman numerals as indices on a spectacular sapphire bezel. The stainless steel or PVD gold watch is powered by a premium Swiss made Ronda 762 quartz movement and is water resistant to 99 feet. A durable tempered mineral glass crystal protects the beautiful dial, and a JOWISSA 2-year manufacturer warranty protects your investment.

JOWISSA Roma Colori J2.034.M		JOWISSA Roma Colori J2.033.M		JOWISSA Roma Colori J2.032.M
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The affordable JOWISSA Roma Colori Watch Collection is an exceptional value. It is rare to find genuine Swiss made style and craftsmanship at this price point. The unique combination of affordability and variety make it very tempting to acquire several of these fine timepieces, just so you always have the right color for your favorite outfit.

Whether you buy one, or all six, you’re going to want a JOWISSA Roma Colori on your wrist this Spring. The understated elegance of this exceptional timepiece shows off your good taste at almost any occasion. The Roma Colori is a fabulous dress watch that looks just as great with your favorite casual outfits. To see how one of these minimal masterpieces looks on your own wrist, contact an authorized JOWISSA dealer and reserve a JOWISSA Roma Colori watch today.

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The JOWISSA Roma MoL: Adding luster to a luxurious classic.

The classically beautiful Roma is one of JOWISSA’s most recognizable designs. The simplicity of this elegant timepiece is one reason why people often refer to JOWISSA watches as fine jewelry you can wear on your wrist. For over 60 years this Swiss family business has been setting the fashion world on fire with their unique blend of creativity and craftsmanship. They are never satisfied, and are always looking for new ways to enhance the wow factor on your wrist.

This is exactly what JOWISSA has done with their impressive Roma MoL Watch Collection. The Roma is already a fashion favorite with its understated minimal style. Add a genuine Mother-of-Pearl dial to the mix and the Roma becomes even more impressive. Available in 25 mm and 31 mm variations, the luxurious Roma MoL features a lustrous pink, blue, or white Mother-of-Pearl dial, surrounded by a genuine sapphire bezel adorned with twelve Roman numeral indices.

JOWISSA Roma MoL J2.081.M		JOWISSA Roma MoL J2.080.M
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This gorgeous watch can be equipped with your choice of a beautifully detailed stainless steel “grain-of-rice” bracelet, or a luxurious topstitched alligator patterned leather strap. The stylish two-hand configuration is the perfect fashion accessory for this season’s latest styles with a stainless steel or IP gold case, and colorful Mother-of-Pearl dial options to match your favorite outfits.

JOWISSA Roma MoL J2.064.M		JOWISSA Roma MoL J2.079.M
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JOWISSA watches are admired as much for their craftsmanship and value as their stylish good looks. The Roma MoL is powered by a precision Swiss made Ronda 762 quartz movement and is water resistant to 99 feet. An anti-reflective scratch resistant sapphire crystal protects the elegant, minimal dial and a 2-year manufacturer warranty protects your investment.

Even if you already have a JOWISSA Roma, you’re going to want to add a Roma MoL watch to your collection. The lustrous Mother-of-Pearl dial adds an extra touch of elegance to a timepiece that was already fabulous. You can wear the Roma MoL as a dress watch or with your favorite casual outfits. Either way, you’re going to shine! To see how one of these lustrous luxury timepieces looks on your own wrist, contact an authorized JOWISSA dealer today and reserve your favorite JOWISSA Roma MoL today.

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Though not a new name in the watch world, JOWISSA has recently brought their exceptional designs from Switzerland to the United States. Established as an independent company in 1951 by Josef Wyss with the help of his wife and children, JOWISSA still remains in family hands today, a rare situation in a horology world dominated by watch companies held by large luxury corporations. By keeping JOWISSA within the family, they can create freely without the pressures of corporate and marketing mandates, resulting in unusual and beautiful watches that stand out among the crowd.

JOWISSA has staked out a special place in affordable jewelry watches that really dress up a woman’s wrist. The rectangular Scala is a perfect example of what makes JOWISSA exceptional. Though the watch is categorized by its rectangular shape, it’s more than that. To make something ordinary is just not the JOWISSA philosophy.

The JOWISSA Scala is actually in a faceted octagonal shape that gives it dimension. The case frames a square dial with engraved baton-style numerals surrounding it, which gives it extra character. Leaving the stainless steel dial open provides JOWISSA a canvas, and they use it sparingly but very well. The designers smartly left off a seconds hand, which would have diminished the clean lines of the dial.

JOWISSA J8.011.M Scala		JOWISSA J8.012.M Scala		JOWISSA J8.029.M Scala
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Covered in dazzling crystals or the vivid colors blue and purple, the JOWISSA Scala is very much in the Bauhaus school of art, playing with geometric shapes and colors. What makes the Bauhaus movement so interesting is that through restraint the objects have impact, and the Scala is no exception.

Though there is a monochromatic version of the JOWISSA Scala in a stainless case with a crystal dial and matching bracelet, the other crystal dials offer options of interchangeable genuine calfskin bands patterned in alligator with a buckle closure in blue, white and purple. These bands can be interchanged to match an outfit or update a look.

JOWISSA J8.010.S Scala		JOWISSA J8.011.S Scala		JOWISSA J8.013.S Scala
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While watch diameters have been scaling up, bigger sizes don’t necessarily suit all women’s tastes, particularly because of their smaller wrist sizes. In a stainless steel 25×37 mm case, the JOWISSA Scala situates nicely as a fashion accessory without becoming overpowering.

The Scala is powered by a Ronda 762 quartz movement and is water resistant to 99 feet. Every JOWISSA watch receives the superlative after sales service, as the company prides itself on keeping all their customers smiling.

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The name JOWISSA might not be immediately familiar, but these Swiss watches have been around since the mid 20th century. Watchmaker Josef Wyss established the company in 1951, coming up with the name by combining an abridged form of his first name along with his last name and augmented it with the official Swiss corporate registration “SA”.

Wyss started the company out of his home and enlisted his wife Mathilde and their five kids into the business. In today’s parlance, JOWISSA was a startup that eventually grew so successful that Wyss had to build a factory adjacent to his property to keep up with demand. Though Wyss has retired, his son Leander leads the company and has since 1980.

The primary directive of JOWISSA is to create quality and fashionable jewelry watches at an affordable price point without compromising quality. However, they really hit it out of the park when they ventured into the men’s market. The JOWISSA Men’s Ginebra Chronograph Alarm Watch is a handsome timepiece that immediately draws the eye to its solid design.

JOWISSA J7.003.L Genebra		JOWISSA J7.004.L Genebra
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The Ginebra Chronograph Alarm comes in a 40 mm sized stainless case that seems larger because of the thin bezel. And this is a good thing because the dial gets a lot more real estate, making it easier to read all of the indications. The chronograph totalizers are laid out in an aesthetically pleasing tri-compax setup and are operated by the pushers surrounding the crown at 2 o’clock and 4 o’clock. A date window with a white background and black numerals is situated at 4 o’clock, adding in convenience.

But JOWISSA didn’t stop there. How many times does it happen that we get so caught up in the business or pleasure of the day that we lose all track of time and inevitably end up rushing or late? The Ginebra Chronograph Alarm anticipates and solves the problem by including an alarm function, operated by the pusher at 10 o’clock,

JOWISSA J7.001.L Genebra		JOWISSA J7.005.L Genebra		JOWISSA J7.007.L Genebra
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The Ginebra Chronograph Alarm has a real pilot’s watch feel to it because of the style and layout of the large white Arabic hour numerals set against the black background. In pilot’s watches, which historically didn’t have chronos, visibility was crucial. But here’s where JOWISSA takes the artistic conversation in a different direction: in two of the designs, the center of the dial comes in either blue or brown with a genuine calfskin strap with a tang buckle picking up the same hue on the dial. For those who prefer the look with a bracelet there is also the option of a silver-dialed model with stainless steel band with fold over safety clasp.

With the Ginebra Chronograph Alarm, JOWISSA has managed to combine two of the most useful functions, a chronograph and an alarm, in a great looking package that gives a hat tip to history while at the same time staying on trend in the modern world. The JOWISSA Ginebra Chronograph Alarm is powered by a precise Swiss ETA G10.791 quartz movement.

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Jowissa has always understood that beauty has many facets, including in some cases, the crystal itself.

A Jowissa watch is a thing of beauty. For over 60 years, this renowned Swiss watchmaker has been producing exquisitely beautiful timepieces that are genuine works of art. Fashion forward women have already learned that a Jowissa watch can easily do double duty as a piece of fine jewelry. The fact that these beautiful fashion accessories can also tell the time is just a bonus.

There are many facets to beauty, and the spectacular women’s Jowissa Facet Strass watch exhibits most of them. Everything about this exquisitely detailed timepiece is an artistic masterpiece.

Jowissa J5 013 S Facet Strass		Jowissa J5 007 S Facet Strass
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The diminutive 23 mm watch combines a sophisticated two-hand configuration with a case that is pure poetry. The multi-faceted, pyramid cut mineral glass crystal sparkles in the light, casting multi-colored patterns with every turn of the wrist. With 12 polished metal studs as indices, the Jowissa logo at 12 o’clock and two beautifully centered lugs encrusted with 24 genuine Swarovski crystals, the artfully delicate Jowissa Facet Strass watch is sure to attract attention wherever you go.

The watch is available in fashionable jet-black, red or purple tones, and can be equipped with your choice of an elegant topstitched patent calfskin band with a tang buckle, or a beautiful stainless steel bracelet fastened with a jewelry clasp. All Facet Strass watches are powered by a precision Swiss made Ronda 762 quartz movement and are water resistant to 99 feet.

Jowissa J5 007 M Facet Strass		Jowissa J5 016 M Facet Strass
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Like everything that comes out of the Jowissa workshops in Bettlach, Switzerland, Facet Strass watches represent an exceptional value. This is jewelry that is meant to be worn, not hidden away in a safe. To experience the multi-faceted beauty of a Facet Strass watch yourself, you need to see one of these beauties on your wrist. Obtaining one of these fine timepieces couldn’t be easier. Just contact your authorized Jowissa watch dealer today.

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If you think that all Jowissa timepieces are for women, you haven’t seen the bold new Pegasus.

Jowissa earned its reputation by creating beautiful watches for fashion forward women. A Jowissa watch can appear so spectacular on the wrist that many women wear them as fine jewelry. The fact that Jowissa watches have become a savvy woman’s favorite fashion accessory doesn’t mean the company has forgotten about the men though. Men like to be noticed too. Fashionable men just have a different sense of style.

To meet the needs of today’s active man, Jowissa created the Pegasus Collection. This big, bold 42 mm watch looks fabulous for both dress and casual wear. It features a classic three-hand configuration with large, uncluttered white Roman numbers around a spectacular blue sunray dial. The unique polished stainless steel bezel features a recessed, protected crown and stylish indented integrated lugs. This handsome sports watch is equipped with a padded blue genuine leather strap with contrasting white topstitching and a tang buckle. A durable mineral glass crystal protects the stylish dial.

Jowissa J7.009.L Men’s Pegasus		Jowissa J7.011.L Men’s Pegasus
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This exceptional watch is powered by a Swiss made ETA F06 quartz movement and is water resistant to 99 feet. The attention to detail on this fine timepiece is amazing and puts the watch in the same league with timepieces costing hundreds of dollars more. Everything from the luminous pencil style hands to the convenient date window at 3 o’clock has been perfectly proportioned and engineered to last for years of regular use.

Like every fine watch produced in Jowissa’s Swiss workshops, the Pegasus represents an exceptional value. If you’d like to make a big, bold statement at a very reasonable price, there’s a Jowissa Pegasus waiting for you. To put one of these classically styled timepieces on your own wrist, contact your authorized Jowissa watch dealer today.

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To many people, this is fine jewelry that just happens to tell the time.

For over 60 years, Jowissa craftsmen have been making exquisitely beautiful jewelry-inspired Swiss watches at their workshops in Bettlach, Switzerland. These imaginative, fashion-forward ladies’ watches are widely recognized as fine jewelry you can wear on your wrist. For many women, the fact that these precisely engineered watches are also extremely accurate and reliable timekeepers is just a bonus.

The amazing Jowissa Elegance MOP Watch Collection illustrates perfectly why a Jowissa watch doubles as jewelry for so many. The delicate 30 mm watch is a work of art. The sophisticated two-hand configuration features a colorful and completely original mother of pearl dial. As an artifact of nature, no two dials are exactly alike. On some models, this amazing dial coordinates with a matching topstitched patent calfskin band. On other models, it contrasts with a stunning stainless steel bracelet. Either way, when you’re wearing a watch from the Jowissa Elegance Mother-of-Pearl Collection, you’re going to get noticed.

Jowissa J3.001.M Elegance MOP		Jowissa J3.003.M Elegance MOP		Jowissa J3.004.M Elegance MOP
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The combination of a stylishly wide sapphire bezel and narrow, minimal lugs with the mother of pearl dial make this a fashion accessory like no other. The beautiful dial is available in several of this season’s most popular colors and is protected by a scratch resistant tempered mineral glass crystal. This fashionable watch is powered by a precision Swiss made Ronda 762 quartz movement and is water resistant to 99 feet.

Like all Jowissa watches, the Jowissa Elegance MOP represents an exceptional value. It’s almost impossible to find a watch this beautiful and well made at this price point. If you’re already a fan of the Jowissa brand, or just discovering these beautiful treasures for the first time, you’re going to want a Jowissa Elegance Mother-of-Pearl watch on your own wrist. Feel free to wear this timepiece as jewelry. Just remember that the time is always there when you need it. To reserve one of these fashionable jewels, contact your authorized Jowissa dealer immediately.

Gevril Group US Agent for Jowissa Watches

Gevril Group is the sole US agent for Jowissa Watches. Contact us by email or call 845-425-9882.

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With many exciting brands in one location, Couture’s Chambertin 2 Ballroom was the place to learn about emerging watch trends.

The annual Couture Show at the luxurious Wynn Hotel in Las Vegas is the most important event of the year for jewelers and luxury goods retailers. It is here that American luxury retailers discover the new and trend-setting items that their customers will be demanding in the year ahead.

At this year’s show, buyers got a chance to get to know some fantastic brands that may be new to North American customers, but are already popular in Europe. Gio Monaco, Jowissa, Viceroy, Gattinoni, and Catorex watches got a lot of attention at Couture 2013, and with the positive buzz they received, these European favorites are destined to become equally popular with fashion-forward American customers.

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Giuseppe and Michele Ascione’s Italian flair made a big impression on Couture visitors. Their Gio Monaco brand combines Michele’s engineering expertise with his late brother’s artistic flair to produce some of the most stylistically original watches in recent history. The popular Gio Monaco Hypnos and 101 Collections both received rave reviews from the Couture crowds.

Everyone seemed to love Viceroy’s vibrant Spanish inspired styling. A wide range of celebrities, including Antonio Banderas and Shakira, already wear these popular, sporty watches. After the reception this Spanish brand received from buyers at Couture 2013, it’s a safe bet that they’re going to be appearing on a lot more fashionable wrists in the year ahead.

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The ethereal beauty of famed Italian designer Fernanda Gattinoni’s timepieces definitely created a lot of buzz at Couture 2013. There is simply nothing comparable to Gattinoni’s spectacular Planetarium Collection. Each of these beautiful watches was inspired by Leonardo da Vinci’s drawings and use stylized images of stars, galaxies, planets and asteroids as metaphors for time. Many industry experts consider Gattinoni’s unique mixture of femininity and androgyny to be the hallmark of today’s “new luxury.”

Jowissa was another popular discovery at the Couture show. Although this company, based in Bettlach, Switzerland, has been making fabulously fashionable timepieces since 1951, it has only recently been discovered by American watch aficionados. European fashionistas describe Jowissa watches as fine jewelry you can wear on your wrist and it’s easy to see why. Many designs feature multi-faceted pyramid cut, tempered mineral glass crystals that glitter like diamonds from every angle. These wrist-worn jewels are the perfect accessories for both dressy and casual situations.

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Swiss watchmaker Catorex has been widely recognized for bringing back the pocket watch, with a variety of innovative new designs that have been adapted for the modern world. Pocket watches have been a specialty of the family owned company since its foundation in 1858, and Couture 2013 provided buyers with a great opportunity to re-discover the pocket watch themselves with a variety of great collections on display from the traditional to the Avant-garde.

Gevril Group currently represents all of these popular European brands, and Gevril Group founder Samuel Friedmann was very pleased at the reception they received at Couture 2013. “There is just no substitute for seeing, touching, and admiring a fine timepiece in person,” says Friedmann. “People were amazed at how many fine brands we offer, and a lot of these brands are going to be appearing on people’s wrists in the year ahead.”

About Gevril Group

Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Mother’s Day 2013 is on May 12th

Mother’s Day is almost here. This year, forget about getting Mom something she needs. Get her something she’ll like instead. Fine timepieces have never been more popular and just about any Mom will appreciate this Spring’s “must have” fashion accessory. A watch makes a personal statement, and with so many exciting styles available, there’s certain to be a watch that your Mom will be proud to wear. Just take a look at the selections below. Sporty, dressy, traditional, or Avant-garde; we’re confident that there’s a watch in your price range that your Mom will treasure.

Versus Sertie

If Mom is a fan of sophisticated glamor, she’ll love the multi-faceted Versus Sertie. Versace Versus watches are known for their modern, edgy spirit, and the sophisticated Sertie will add a unique glitter and gleam to any woman’s wrist. The faceted cut glass bezel adds a jewel-like quality to the classic two-hand configuration, and the surprisingly affordable timepiece is available in five fashion forward colors.

Versus Sertie – 3C7210 0000 – $240

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Jowissa Pyramid

Another variation on the crystalline theme is the spectacular Jowissa Pyramid. The entire crystal of this stylish timepiece is made of tempered mineral glass in a pyramid cut. This unique shape resembles the lower half of a brilliant-cut diamond turned upside down, giving the design a gemstone quality that can be dressed up or down.

Jowissa Pyramid – J5-201-xl – $369

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Laurens Colorato

For the sporting Mom, there is the versatile Laurens Colorato. Available in an array of bright primary colors, these attractively styled watches feature a colorful plastic case with a coordinated unidirectional rotating bezel and a protected crown. It’s never been easier to coordinate the watch on your wrist with the outfit you’re wearing. With the sporty and affordable Colorato, you could make a strong case for buying Mom all four colors.

Laurens Colorato – GW41J901Y – $79

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Johan Eric Arhus

If your Mom appreciates the minimal, modern look, she’ll love the Johan Eric Arhaus. This refined fusion of stainless steel, mother of pearl, and sparkling Swarovski crystals is absolutely stunning. The modern, minimal three-hand design is available in stainless steel, IP black, IP brown, and IP rose gold and can be fitted with your choice of a handsome leather strap, or an integrated metal mesh band.

Johan Eric Arhus – JE6000-09-009B – $249

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Giulio Romano Rimini

The colorful and whimsical Giulio Romano Rimini will appeal to the woman who isn’t afraid to show the world that she knows her own mind. The Rimini’s artfully articulated dial is rich with nuance and detail and gives the watch a personality all its own. The unique looking mother-of-pearl dial has been specially molded to create raised three-dimensional numbers that are available in both white and painted multi-colored versions.

Giulio Romano Rimini – GR-7000-04-001 – $499

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Gattinoni Elettra

For the Mom that lives for ethereal beauty and sensual luxury, there is the dreamlike Gattinoni Elettra. This fashionable and funky original features a chapter ring encrusted with Swarovski crystals surrounded by a bezel in the shape of the trademark Gattinoni logo. With an asymmetrical three-hand configuration, a subtle sunray dial and a patterned planetarium strap, this is a timepiece designed to evoke strong emotions.

Gattinoni Elettra – W0261GGTSLV – $675

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Viceroy Ceramic and Sapphire

The dramatic Viceroy Ceramic and Sapphire watch is perfect for both casual and formal occasions. The unique 12-sided dodecagon shaped ceramic case gives the watch a precise and extremely fashion forward look. Matching ceramic inserts in the stainless steel bracelet complete the fashionable look.

Viceroy Ceramic and Sapphire – 47576-57 – $990

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Versace Vanity Chrono

If your Mom really wants to stand out in a crowd, she’ll enjoy wearing the spectacular Versace Vanity Chrono. This luxurious timepiece features Versace’s iconic Greek key pattern around the dial, the brand’s trademark Versace studs with a Medusa in relief on the band, and is available in a choice of seven fashion forward colors. For the woman who expects the very best, there is even a half pave version with 32 diamonds, or a full pave version with 64 diamonds.

Versace Vanity Chrono – VA9040013 – $1550

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How To Buy

A fine watch makes a fabulous gift for any Mom. Remember that it’s never out of fashion to spoil your Mom on Mother’s Day, so start looking for a timepiece that matches your own Mom’s unique personality and style today. Mother’s Day is almost here. The time is right to look for a reputable watch retailer and find a watch that makes your Mom remember how much you appreciate her every day.

For help with your decision or with making your purchase, contact Maria by email or call her at 845-425-9882.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Maria, Customer Service Representative, by email or call her at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Jowissa designs are coveted for their distinctive style and wearability. Fans of the brand have been known to describe their watch as fine jewelry you can wear on your wrist and are always excited to see the latest creations from the Jowissa workshops in Bettlach, Switzerland.

Jowissa Crystal 3 J5-194-XL		Jowissa Crystal 3 J5-193-XL
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Jowissa’s new Crystal and Crystal 3 Collections will not disappoint. These exquisite 36mm stainless steel ladies timepieces feature a delicate, pyramid cut, tempered mineral glass crystal that glitters from every angle. With sixteen triangular tungsten toned bezel facets and a clear flat table on top, this unique crystal resembles a gem-quality brilliant cut diamond.

Each Crystal model has been fitted with a beautiful genuine alligator patterned leather strap, while the similar Crystal 3 is fitted with a stainless steel mesh bracelet. All Crystal Collection timepieces are powered by a precision Swiss made ETA F06 quartz movement and are water resistant to 100 feet. Black, white, brown, green and mother of pearl dials are available, featuring an easy-to-read date window at 3 o’clock.

Jowissa Crystal J5-224-XL		Jowissa Crystal J5-222-XL
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Like all Jowissa timepieces, the affordable Crystal and Crystal 3 are meant to be worn. These multi-facet jewels are the perfect accessories for both dressy and casual situations. To fully appreciate the beauty of the Crystal and Crystal 3, you need to see one of these exquisite timepieces on your own wrist. To finesse your wardrobe with one of these crystalline creations, contact an authorized Jowissa dealer today and reserve your own Crystal or Crystal 3.

Gevril Group US Agent for Jowissa Watches

Gevril Group is the sole US agent for Jowissa Watches. Contact Karen Norman, Jowissa Brand Manager, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

An overview of the watches produced by Jowissa reveals a common thread: a Swiss watchmaker that dares to combine different materials and shapes in its designs to create watches that are anything but ordinary. The Pyramid Collection is no exception and represents a fine example of what the brand does so well – fuse style with originality and affordability.

The name Pyramid refers, quite literally, to the shape of the watch’s crystal, which is made of tempered mineral glass in a pyramid cut. The shape also resembles the lower half of a brilliant-cut diamond turned upside down, infusing the design with an inherent gemstone quality that can be dressed up or down.

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On some models, the pyramid-cut crystal enhances the watch’s elegance; on others, it adds to the watch’s playfulness. The choice of a strap or bracelet is a factor: models paired with an alligator-patterned leather strap range from casual chic to more refined in appearance, while those with a ceramic two-tone bracelet are great for everyday wear.

Either way, the pyramid-cut crystal is attractive and original. Most watch crystals fit into the inside of a surrounding bezel, whereas the Pyramid’s crystal extends over the entire dial of the watch, thus doing away with the bezel as an important exterior component. Moreover, this design amplifies the Pyramid’s symmetrical qualities.

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As is the case with any multifaceted gemstone, the pyramid-cut crystal refracts light, meaning that depending on the angle in which the watch is viewed, the elements on the dial may twinkle and shimmer. To ensure this does not hinder legibility, Jowissa chooses short but wide watch hands that minimize the effect on the wearer’s ability to tell time.

Similarly, dial embellishments on Pyramid watches are limited to allow the refracted light to enhance the dial colors and textures, including mother-of-pearl on some models. Pyramid models that use decorative stones as hour markers also have a date function, while those with no markers on the dial are time-only pieces in keeping with the relatively uninhabited aesthetic. In every case, the circular and celestial quality of the watch’s dial and case designs is an attractive counterbalance to the geometric pyramid-cut crystal.

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All of the cases are made from stainless steel and are 36 mm in diameter, which in sizing terms is a comfortable medium and appropriate for formal or casual wear. Technical details include water resistance to nearly 100 feet and accurate Swiss made quartz movements made by Ronda or ETA.

Jowissa celebrated its 60 year anniversary in 2011. The Pyramid Collection, like other collections in the Jowissa catalog, depicts the personality of this established brand so well and points to its ideals for the future – forget the ordinary, embrace the exceptional and unexpected.

Contact an authorized Jowissa dealer today.

Gevril Group US Agent for Jowissa Watches

Gevril Group is the sole US agent for Jowissa Watches. Contact Karen Norman, Jowissa Brand Manager, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

by John Sealander

When Brazilian pop star Gusttavo Lima embarked on his first international tour, he wore an international favorite on his wrist:
The Jowissa Pallaton.

Gusttavo Lima is a sensation in his home country of Brazil. When he was just 9 years old he gained attention with his interpretation of the Brazilian hit É o Amor and the rest is history. Today, Lima’s popular live album Gusttavo Lima e Você has been certified platinum and has reached number seven on the Brazillian charts. His single from the album, Balada, has done even better, reaching number three on the charts.

Lima recently embarked on his first international tour, which included stops in Florida, Georgia, New Jersey, and Massachusetts, wearing a Jowissa Pallaton timepiece on his wrist.

Gusttavo Lima With His Jowissa Pallaton

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This sporty 44mm chronograph features three well placed sub-dials for timing events and comes with an anti-reflective sapphire crystal. The watch can be equipped with either an integrated stainless steel bracelet, like Lima wears, or alternately a beautiful genuine leather strap. A Swiss made ETA G10.211 quartz movement powers this precision timepiece and the durable stainless steel case is water resistant to 165 feet.

Gusttavo Lima is a man who knows his own style and is proud to wear the distinctive Jowissa Pallaton timepiece. As more people around the world learn of his unique sertaneja singing style, Lima’s popularity continues to grow. The popularity of the sporty looking Jowissa Pallaton continues to grow as well. If you’d like to see the same watch that Gusttavo Lima wears on your own wrist, contact an authorized Jowissa dealer today and ask for the Jowissa Pallaton.

Gevril Group US Agent for Jowissa Watches

Gevril Group is the sole US agent for Jowissa Watches. Contact us by email or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

A good place to start is with the selections shown here. Each of these fine timepieces is something that any Mom would be proud to wear. And there’s a good chance that one of them will look perfect on your Mom’s wrist.

Are you looking for something elegant, romantic and affordable? Claude Bernard has a spectacular square ladies’ dress watch featuring a white satin band and two rows of sparkling crystals.

Claude Bernard — Model 20076 3PB NA — $325

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For a modern dress look, you’ll want to consider the stunning Johan Eric Tondor Tonneau model with an integrated metal mesh band and rose gold bezel attached with 12 screws. The dial of this beautiful watch is completely covered with pavé crystals for a refined, feminine appearance.

Johan Eric Denmark — JE1007-04-001.16 — $369

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For an even dressier look, there’s the fashion forward black Jowissa model featuring specially designed lugs encrusted with 24 brilliant crystals. This beautiful two-hand style watch comes with a padded, genuine leather band and is perfect for Mom’s dressiest occasions.

Jowissa — J5.007.S — $259

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Viceroy makes an attractive diver style watch with a polished stainless steel rotating bezel and matching bracelet.

Viceroy — 40672-95 — $340

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If Mom likes something more formal, she’ll love the Italian designed Haurex Italia. This rectangular ladies’ timepiece features a bezel studded with brilliant crystals and a stunning black dial with white Roman numbers. An integrated stainless steel bracelet completes the look.

Haurex Italia — Model XS376DN1 — $575

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River Woods also makes a classically styled ladies’ watch with a beautiful black dial that’s set with sparkling crystal indices.

River Woods – Model RW 3 L GP SD SS — Price $375

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Moms who deserve the very best can’t go wrong with Versace. The Versace Destiny watch shown here features blue sapphires that are free to float around the transparent chapter ring. The watch has a beautiful mother of pearl dial with diamond indices and is fitted with a matching blue lizard leather strap. This innovative design is a true masterpiece and would be the gift of a lifetime for some lucky Mom.

Versace — Model 86Q941MD497 S282 — Price $2,900

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A fine watch makes a fabulous gift. Don’t forget Mom on her special day. Look for a timepiece today that matches your own Mom’s unique personality and style. Mother’s Day is coming soon, so find a watch retailer near you and don’t let yourself run out of time. For help with your decision or with making your purchase, contact Maria by email or call her at 845-425-9882.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Gevril Group operates a full-service watch repair department staffed by master Swiss watchmakers.

Contact Maria, Customer Service Representative, by email or call her at 845-425-9882. Please subscribe to the Gevril Group newsletter and blog updates.