Louis Erard Watches

Exciting New Designs Built with Old World Mechanical Quality

When Louis Erard and André Perret founded Louis Erard Watches in 1931, they wanted to show the world that watchmaking expertise, flawless quality, and interesting complications can go hand-in-hand with affordable prices. A dream was born and two years later, the first watches manufactured using the Louis Erard name were produced.

Louis Erard never wavered from their initial concept of Haute Horlogerie. Even when the company was forced to survive by providing casing services for other watch companies in the 1940’s, it was still determined to create high quality and very original mechanical watches at affordable prices.

Louis Erard 54 230 AA01 Excellence Regulator Power Reserve		Louis Erard 80 231 OR01 Excellence Chronograph

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Louis Erard timepieces became prized by watch aficionados and other watchmakers, but the brand never became popular with the general public.

Following serious financial problems in 1992, the Louis Erard brand changed hands. Then, after ten years of silence, it was purchased in 2003 by a group of private investors headed by Alain Spinedi.

Alain knew what he was getting when he bought the Louis Erard. He knew there was a real demand in the marketplace for a quality Swiss Made mechanical watch that would retail from $700 to $900. The skilled watchmakers at Louis Erard could make such a watch. According to Spinedi, this segment of the watch market represents about 600,000 watches a year for the Swiss watch industry.

By carefully introducing technically innovative new collections and sticking with the original Louis Erard policy of manufacturing 100 percent mechanical, classically styled timepieces, Alain Spinedi was able to turn the company around and get it operating “in the black” again. The brand recently celebrated its 80th anniversary by surpassing their ambitious production goal of 100,000 watches sold.

Louis Erard 78 104 AA11 Heritage Chronograph	Louis Erard 62 233 AA10 Excellence	Louis Erard 78 225 AA 01 1931 Vintage Chronograph

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Louis Erard is not a large company. It employs 26 people including 9 master watchmakers. Quality has always been much more important than quantity to Alain Spinedi. With strict cost and quality controls in place, he has been very successful in doing more with less.

The company currently offers five collections, including the new Emotion Collection for women and the Excellence Collection for men and women. In keeping with the brand’s heritage, many Louis Erard models are available with special mechanical complications including regulator, moonphase and power reserve models. The company recently introduced several editions in solid rose gold and gold/diamond combinations.

Louis Erard 31218 AA 21 1931 Moon Phase	Louis Erard 66 226 AA 01 1931 Vintage Small Seconds	Louis Erard 78 225 AA 06 1931 Chronograph

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