Ira Melnitsky and Ferragamo Watches:
Two Luxury Superstars Join the Tourneau Family
Two Luxury Superstars Join the Tourneau Family
When luxury retail veteran Ira Melnitsky was recently tapped to become the new CEO of Tourneau, he wasn’t the only familiar name to join the Tourneau family. For the first time, Tourneau will also be carrying a select line of Ferragamo watches.
Although these developments are unrelated, both names are a good fit for the luxury watch retailer. Ira Melnitsky, who will join Tourneau on October 16, has over 24 years of experience in luxury retailing. He has been the accessories buyer at Lord & Taylor and most recently served as the president of the home and better handbag divisions of LF USA.
The recent appointment was announced by Tourneau chairman Robert Wexler, who said in a prepared statement that Melnitsky “will do a great job of serving our customers and representing Tourneau’s partner brands.” One of these brands will soon include fashion powerhouse Ferragamo.
The popularity of Ferragamo timepieces has not gone unnoticed at Tourneau. Ferragamo watches are a natural extension of the Ferragamo brand. They have successfully combined the classic styling elegance of Ferragamo’s famous bags and shoes with precision Swiss craftsmanship to create a masterful collection of luxury watches that appeal to both fashionistas and watch aficionados.
The addition of Ferragamo to the Tourneau lineup is a win-win situation for Ira Melnitsky and Tourneau. Ferragamo customers are very loyal to the brand, and Tourneau’s network of 30 watch stores will give them a convenient new venue to look for their favorite fashion accessory.
Savvy Tourneau shoppers will benefit from the new relationship as well. Ferragamo watches are one of a small handful of fashion watches to be taken seriously by watch aficionados. The unwavering attention to detail and impeccable craftsmanship of a Ferragamo timepiece continues to set this iconic brand apart from other fashion brands.
You can look for Tourneau to continue its growth under Ira Melnitsky’s leadership. You’ll also be able to look for Ferragamo watches at your favorite Tourneau store.
Gevril Group US and Caribbean Agent for Ferragamo Timepieces
Gevril Group is the US and Caribbean agent for Salvatore Ferragamo Timepieces. You can email us or call 845-425-9882.
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