Bringing Bling to Baselworld,
Glitter to Geneva, and Sophistication to SIHH

Baselworld, The Geneva Time Exhibition, and The Salon International de la Haute Horlogerie are three of the watch, jewelry, and luxury goods industry’s most prestigious and widely attended events. Every year, tens of thousands of watch industry professionals make an annual pilgrimage to these exclusive shows to see the newest timepieces and innovations from the world’s leading brands.

This year, Watchtime editor and noted collector Jeff Kingston has decided to up the ante by showcasing the very best from these prestigious shows in an atmosphere of astonishing opulence and luxury.

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Partnering with the most exclusive 5-star hotels and upscale private clubs in New York, Philadelphia, San Francisco, Chicago and Los Angeles; Jeff’s Inside Basel-Geneva events will provide an unprecedented opportunity for watch industry executives, retailers, and collectors to experience this year’s newest watches in an ultra-exclusive setting.

Lucky participants begin each evening with a 120-minute watch exhibition, showcasing the very best new timepieces for 2013. Premium champagnes selected by expert sommeliers are paired with signature hors d’oeuvres, and accompanied by live music. The watch world’s elite will see and try on the newest and most exciting timepieces long before they reach the stores. Each featured brand will have top executives on hand to answer questions from buyers and enthusiasts.

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This unique opportunity to enjoy fine watches, accompanied by the finest food and wine in the company of industry insiders and fellow enthusiasts just isn’t available anywhere else. For many attendees, this unique event is the highlight of the horological year. In one luxurious evening, Jeff Kingston presents the most exciting new stars from SIHH, Baselworld, and the Geneva Time Exhibition during a 3-course seasonal gourmet dinner that has been created exclusively for each IBG event. Sommeliers will pair top-tier wines with your meal for a truly unique dining experience.

If you’d like to preview the best timepieces of 2013 in an atmosphere of relaxed luxury, it’s time to make your reservations now. Registration for the Inside Basel-Geneva presentations will be available on a first come/first serve basis and the events are expected to sell out even faster than they did last year.

About Gevril Group

Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers.

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When One of the World’s Leading Jewelry and Watch Brands
Shuns Its Own Industry’s Most Important Trade Fair
You’ve Got to Wonder What Happened

According to Women’s Wear Daily, David Yurman, the renowned purveyor of fine jewelry and luxury watches, will not be participating in the upcoming Baselworld 2013 watch fair that will take place from April 25 thru May 2 in Basel, Switzerland.

Since Baselworld is the premier international trade fair for the world’s watch and jewelry brands, it came as a surprise to many that David Yurman would spurn this major selling event. It’s been the accepted wisdom within the luxury goods industry that you simply must exhibit at Baselworld to succeed.

According to a David Yurman spokesperson, the company prefers to focus on its growing international business this year and will not have a presence at Baselworld 2013. A lot of people will be watching closely to see the implications of such a major change in strategy, especially since Yurman has been a strong supporter of the fair in the past. There is already a lot of speculation about why the company passed on Baselworld this year. After all, if a company with the stature of David Yurman can succeed without the exposure Baselworld provides, maybe others can as well.

Some say that Yurman was simply unhappy with the location of its booth on the showroom floor this spring. Others say the trouble has been brewing for years and that there has always been a tension between Baselworld and Yurman. Whatever the reason, David Yurman has emerged as one of the largest and most widely recognized brands to abandon this prestigious fair.

According to watch industry leader and Gevril Group owner Samuel Friedmann, Baselworld continues to be one of the most important events on the calendar of major timepiece manufacturers. “Baselworld is where the world gets to know your brand,” says Friedmann. “This fair has helped our company grow and gain stature on an international stage, and we will be attending again this spring.” “We will also be watching the reaction to David Yurman’s actions very carefully,” he added.

About Gevril Group

Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2013 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Reader comments are welcome.

For Immediate Release

Watch distributor Gevril Group is sending a team to Las Vegas to meet with watch retailers and buyers who will be attending the JCK, Couture and Luxury trade shows June 2-5.

Many in the industry view the Las Vegas events as the most important of the year for the US business, while others prefer to accord that distinction to Baselworld, the watch and jewelry event that took place in March in Basel, Switzerland and attracted more than 100,000 visitors.

Gevril Group had an enormous amount of success at Baselworld 2011 and added a number of outstanding European manufacturers to its already substantial watch brand portfolio. According to Samuel Friedmann, company founder and President, “Las Vegas is an excellent opportunity for Gevril Group to increase the awareness of our many brands in the American marketplace.”

Gevril Group’s watch collections represent a wide variety of styles and price points and include such brands as Versace, Ferragamo, Eterna, Fortis, Gevril, GV2, Edox, Louis Erard, Haurex, Swiss Military, Police and Paris Hilton. Meeting appointments are still available for watch buyers who wish to learn about these brands, as well as the other lines Gevril Group represents.

About Gevril Group

Directed by company founder and long-time creative force in the watch business, Samuel Friedmann, Gevril Group is the exclusive US agent for more than thirty select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points.

Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Contact Michela Bonincontri at Gevril Group by email or at 914-689-1058.

Today, Gevril Group continues to represent a growing number of excellent watch brands, and our staff is growing, as well. We find ourselves renovating our building in order to house new and future staff members.

We are carefully selecting our staff so as to provide our watch brands with only the highest level of representation in the our market areas. Many Gevril Group staff will be in Basel, March 24-31, 2011, to greet you.

Gevril Group and Gevril will be situated at Baselworld 2011 in the Hall of Dreams 1.1, Booth A13. Gevril is set to launch its new revolutionary Time Square Collection. Contact Michela Bonincontri by email or at 845-425-9882 x115 to set an appointment to meet Gevril Group or Gevril at Baselworld 2011.

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