by John Sealander

The 43 mm Worldcode Diving model is the ideal timepiece to conquer the underwater depths. The rugged stainless steel case is water resistant to 330 feet, with a dial protected by a scratch resistant sapphire crystal. For diver safety, this watch incorporates a graduated unidirectional rotating bezel that provides a clear reminder of a diver’s last fifteen minutes of air.

saint Honoré Worldcode Diving 861202 71DBN

 

The rotating aluminum bezel insert is available in four different colors: black, brown, navy or rose gold, with a matching sunburst dial of the same shade. To ensure that the dial is completely legible, even while underwater, saint Honoré has made the luminous Arabic numerals and stick shaped hour markers even larger than on the original Worldcode timepieces.

To ensure accuracy in critical diving conditions, saint Honoré has replaced the mechanical movement found in Worldcode automatic models with a precision Swiss-made quartz movement. Equipped with either a comfortable black caoutchouc strap on a deployment buckle, or a stainless steel bracelet, this watch is a serious tool for snorkeling and skin diving. A solid screw down stainless steel back and an easy to read three-hand configuration with a date window at 6 o’clock complete the contemporary design, making this watch ready for anything.

For over 125 years, saint Honoré has been providing fashion forward men and women with the timepieces they really want. The impressive new saint Honoré Worldcode Diving watch proves once again that saint Honoré has been able to use their unique blend of artistry and imagination to create something entirely unexpected. Diver watches are not new, but somehow this one is! You can see the difference on your wrist. If you’d like to make waves with your own saint Honoré Worldcode Diving timepiece, contact an authorized Saint Honoré dealer today and dive into a watch you can be proud of.

Gevril Group US Agent for saint Honoré Paris Watches

Gevril Group is the sole US agent for saint Honoré Paris watches. Contact Karen Norman, saint Honoré Brand Manager, by email or at 845-425-9882.

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Dazzling, Desirable, and Deliciously Decadent

Paris watchmaker saint Honoré has outdone itself yet again with their dazzling new Royal Coloseo model introduced earlier this year at Baselworld 2012. This spectacular ladies timepiece is the latest model to feature saint Honoré’s proprietary Éclair finish. This exclusive new technique gives the Royal Coloseo the look of high-quality pavé diamonds at a very reasonable cost. Arranged in three tiers on the bezel, the glittering Éclair Effect texture provides the perfect complement to the Royal Coloseo’s graceful, refined style.

The Royal Coloseo is the signature timepiece of the entire saint Honoré Coloseo line. With a delicate mother of pearl center and eight genuine diamonds as indices, this is a watch that fashion forward women everywhere will desire. The 37 mm round case is perfectly proportioned for a woman’s wrist and the classic three-hand styling goes well with virtually any outfit.

saint Honoré Royal Coloseo 761010 8AY8DR		saint Honoré Royal Coloseo 761110 8AY8DR
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The Royal Coloseo is powered by a precision Swiss-made quartz movement and is protected by a scratch resistant sapphire crystal. The stainless steel case is water resistant to 100 feet and is also available in rose or yellow gold plated versions. This versatile timepiece can be equipped with a wide range of stunningly beautiful leather straps in iridescent glints, camel, burgundy, pink, blue, white, brown or black. The watch is also available with an integrated stainless steel bracelet.

For over 125 years, saint Honoré has been setting tomorrow’s fashion trends with their innovative applications of artistry and technology. Like Paris itself, a saint Honoré timepiece is a unique combination of tradition, innovation and trendy panache. The saint Honoré Royal Coloseo is quite literally a piece of fine jewelry that tells the time. If you’d like to see what this dazzling new creation from the City of Light could do for you, contact an authorized saint Honoré dealer immediately and see what the Royal Coloseo looks like on your own wrist.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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by John Sealander

An Essential Accessory for the Well-Tailored Man

The successful man has always known that the best way to make a big impression is to pay attention to the little things. Saint Honoré knows this too, and instead of the excesses of some timepieces, they have introduced a watch that is understated elegance at its very best. The new saint Honoré Carrousel, exhibited earlier this year at Baselworld 2012, is a true gentleman’s watch. This timeless design takes timekeeping back to the basics, with pure, clean lines and subtle, nuanced details.

The 42 mm Carrousel blends time honored Swiss watchmaking traditions with contemporary flair in a way that few watchmakers have been able to master. With its elegant flat case-band, skeletonized hands, and sculptured elongated lugs, the Carrousel provides the perfect complement to any well-dressed man’s wardrobe.

saint Honoré Carrousel 861050 6AFIR		saint Honoré Carrousel 880050 1ARAN
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The Carrousel is available in quartz, automatic, and automatic open dial versions. The impressive Open Dial Carrousel is especially noteworthy for its meticulous attention to detail. Polished applied steel hour markers surround an open center that allows a clear view of the precision ETA 2824 calibre movement inside. Turn the watch over and the self-winding 25-jewel movement can be admired through the transparent case-back as well.

This elegant blend of polished and brushed stainless steel is water resistant to 165 feet and can be equipped with your choice of a brown or black padded leather strap with a convenient fold over clasp. A scratch resistant sapphire crystal protects a classic three-hand display that includes an extra-large date window at 6 o’clock.

For over 125 years, saint Honoré has been using their unique blend of innovation and artistry to define contemporary style. If you’re a man looking for an elegant contemporary timepiece that can be worn on all occasions, you need look no further. Just contact an authorized saint Honoré dealer today and reserve the Carrousel model that suits you best.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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The Compactwatch is so thin that it will fit perfectly inside a normal CD case. This watch is available in two sizes, two different shapes, and six different models for both men and women. Both the 37 mm version and the slightly larger 42 mm version are only 6.9 mm thick. This makes the Compactwatch one of the slimmest timepieces ever made.

Haurex Compactwatch “Circle”		Haurex Compactwatch “Square”
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The stylish Compactwatch features an aluminum case and crown with a stainless steel back. A durable mineral glass crystal protects the fashion forward dial and the case is water resistant to 100 feet. A precision quartz movement powers this innovative timepiece and both the round and square shaped designs can be equipped with either a silicon or natural leather strap.

Like many Haurex timepieces, the Compactwatch is available in a wide variety of rich colors, due to its advanced anodized aluminum construction. Even the packaging for this watch is completely original. All Compactwatch models come in a box that is exactly the same size and shape as an audio CD case. This makes it extra fun to give one of these surprisingly affordable timepieces as a gift. Imagine the surprise of opening what everybody suspects to be a compact disc and finding a beautiful and fashionable watch instead.

Haurex’s fresh and original approach to timekeeping is one of the reasons the brand has skyrocketed in popularity in recent years and is now available in more than 40 countries worldwide. If you’d like to be wearing something thin, fashionable, and fun on your own wrist, contact an authorized Haurex dealer today and reserve your own Compactwatch immediately.

Gevril Group US Agent for Haurex Watches

Gevril Group is the sole US agent for Haurex Watches. Contact us by email or call 845-425-9882.

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The magic of the Opéra Black Éclair is created by an exclusive new technique, called the Éclair Effect. This exclusive finish, developed by saint Honoré, gives the watch the dazzling look of high-quality pavé diamonds at a very reasonable cost. Never before has the look of pavé diamonds been so accessible to today’s fashion forward women.

saint Honoré Opéra Black Éclair

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The saint Honoré Opéra Black Éclair retains all the stylistic touches that have made this design so popular. The classic round case is still available in 33 mm and 37 mm sizes. You can still change the strap in seconds to suit your mood and wardrobe too. What is different about this Opéra is the sparkle. There is simply nothing else like it.

The beautiful dial is set with six genuine diamonds that enhance the glittering Éclair Effect. With the saint Honoré logo at twelve o’clock, a convenient date window between four and five, and a classic three-hand display, the total effect of this watch is like having a perfectly proportioned little black dress on your wrist.

The Opéra Black Éclair is powered by a precision Swiss-made quartz movement and is protected by a scratch resistant sapphire crystal, as well as a stainless steel case that is water resistant to 100 feet. The watch also comes equipped with a spectacular black satin strap that can be easily changed to suit the wearer’s taste.

For over 125 years, Paris-based Saint Honoré has been setting tomorrow’s fashion trends by developing innovative new ways to combine art and technology. The dazzling new Opéra Black Éclair may just be their most impressive creation yet. If you’d like to see how this horological little black dress looks on your wrist, contact your authorized saint Honoré dealer immediately and reserve your own Opéra Black Éclair today.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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This glamorous new Orsay edition has it all. With its timeless Art Deco styling and impeccable attention to detail, the Orsay Lady Moon Phase watch provides the perfect accoutrement to any woman’s wardrobe. The central moon phase complication, with its lustrous mother of pearl dial insert, draws the eye to the chic and contemporary 34 mm square case. Attractive, applied Arabic numbers circle the moon, and an easy-to-read date window occupies a place of honor directly below the saint Honoré logo at 6 o’clock.

Saint Honoré Orsay Lady Moon Phase 756017 1AYBN		Saint Honoré Orsay Lady Moon Phase 756017 8AYBR		Saint Honoré Orsay Lady Moon Phase 756117 1AYBN
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A scratch resistant sapphire crystal protects the artfully understated dial, and the crown is adorned with the saint Honoré logo. The watch is equipped with your choice of a beautiful genuine leather strap or an integrated stainless steel bracelet. The new Orsay Collection is available in rose or yellow gold PVD plated versions, as well as stainless steel.

All Orsay Lady Moon Phase timepieces are powered by a precision Swiss made quartz moon phase movement and are water resistant to 100 feet. Like every saint Honoré design, the Lady Moon Phase is continuing to define tomorrow’s hottest styles for today’s fashion forward trendsetters. This 125-year-old Paris watchmaker is unsurpassed in its ability to combine art and technology in a harmonious package that any woman would be proud to wear. If you’d like to see how an Orsay Lady Moon Phase complements your own personal style, contact your authorized saint Honoré dealer immediately and ask for the moon.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

by John Sealander

Haurex Introduces an Essential New Fashion Accessory

During its brief 24-year history, Haurex has developed a reputation for quickly translating emerging fashion trends into extremely wearable, fashion forward timepieces. Now, this innovative Italian watchmaker has done it again with their exciting new H2X Essential line. First introduced at Baselworld 2012, Haurex H2X timepieces utilize soft materials like rubber and silicon in today’s most fashion forward colors and patterns to create affordable and essential fashion accessories.

H2X Essential has something unique for everybody; even the H2X Essential packaging materials are fresh and original. The brightly colored Splash unisex watches come in a clear glass container that resembles a fish tank. The H2X Reef and Lady Reef collections feature a protected corona crown and unidirectional rotating bezel. The silicon case for the Reef has a stainless steel back and is water resistant to 165 feet. All H2X timepieces, including the fashion forward unisex Splash collection are powered by a precision quartz movement that will provide years of reliable service.

Haurex H2X Reef Gent		Haurex H2X Reef Lady		Haurex H2X Splash
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When Maurizio Bianchini and Giuseppe La Guisa founded Haurex in Bologna, Italy in 1989, they were determined to make Italian design affordable and fun. Haurex was among the first to popularize the use of colorful anodized aluminum for watch cases. Now, they’ve taken color even further, utilizing the latest manufacturing techniques to create a playfully fun timepiece that is brighter and more colorful than anything on the market today.

The entire line of Haurex H2X Essential timepieces provides fashion forward men and women with a whole new way to wear accessories. To experience the excitement of the Haurex H2X line for yourself, it is essential that you contact your authorized Haurex dealer immediately.

Gevril Group US Agent for Haurex Watches

Gevril Group is the sole US agent for Haurex Watches. Contact us by email or call 845-425-9882.

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Now, Eterna has done it again, with the introduction of the spectacular new Eterna Adventic at Baselworld 2012. This groundbreaking timepiece is the first to incorporate an all-new, proprietary 26-jewel Eterna Calibre 3843 movement. Built around the revolutionary Eterna Spherodrive mechanism, the Calibre 3843 is the first automatic mechanical movement in the world to take advantage of the Spherodrive’s almost frictionless zirconium oxide ball bearing technology. The successful marriage of the Spherodrive mainspring barrel with an automatic winding mechanism has allowed Eterna to create one of the most accurate and reliable automatic timepieces ever produced.

Eterna Spherodrive Calibre 3843 Automatic Movement

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The Eterna Adventic is not only one of the world’s most technologically advanced timepieces, it’s also one of the most beautiful. Eterna craftsmen took their inspiration from the classic Eterna Centenaire watches from the 1960’s and refined the design to suit contemporary tastes. The result is a quiet elegance that showcases Eterna’s ongoing mastery of the watchmaker’s art.

This spectacular 44mm timepiece is available in three models: stainless steel with a black dial, stainless steel with a white dial, or a special 4N rose gold edition limited to just 50 pieces. An inspired dial features a small running-seconds subdial between 9 and 10 o’clock, along with a date window and 24-hour GMT display at 6 o’clock. The watch is equipped with an anti-reflective sapphire crystal and fitted with your choice of a black or brown alligator strap and a practical deployment clasp.

Eterna Mens 7660.69.67.1274 Adventic Spherodrive Automatic Limited Edition Rose Gold White Dial Watch

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Eterna is one of a small handful of manufacturers who still take pride in advancing the traditional craft of watchmaking. Now part of the China Haidian Group, Eterna continues to craft exceptional watches of lasting value and mechanical perfection. If you are interested in acquiring something that is as innovative as it is beautiful, contact your authorized Eterna dealer immediately and reserve the spectacular new Eterna Adventic today.

Eterna Mens 7660.41.46.1273 Adventic Spherodrive Automatic Black Dial Watch		Eterna Mens 7660.41.66.1273 Adventic Spherodrive Automatic White Dial Watch
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About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Click to Enlarge Image

 

This timepiece comes either in steel or rose gold. I am not aware of a limited edition. It uses an in-house regulator power reserve complication. That Louis Erard is starting to create their own modules may be the beginning of something wonderful, perhaps the way to bring back history to this wonderful brand as a true watch “manufacture.”

The sapphire crystal with anti-reflective treatment on both sides guarantees excellent legibility. The caseback is decorated, and I would have loved to see the caseback through a sapphire crystal to admire the beautifully finished hand-wound movement. Nevertheless, this watch with its flat case sits comfortably on your wrist while providing adequate weight to make you feel that you are wearing a mechanical timepiece of Swiss manufacture.

On a hand-wound watch, I really find the power reserve complication very useful. You know when the time comes to wind your watch and will not miss it.

All this is offered at a truly affordable price point at your authorized Louis Erard dealer.

Louis Erard Watches Distributed Exclusively by Gevril Group in the US

Gevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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by John Sealander

The artistic flair and technical expertise of Giuseppe and Michele Ascione were on center stage at Baselworld 2012, when the two brothers unveiled several spectacular new additions to the Gio Monaco line. The new Scacco Matto and Rainbow Collections are both based on Gio Monaco’s popular 101 Collection.

Both of these new models were created to satisfy a growing demand for larger, oversize timepieces. The impressive, oversized 47.5 mm case has been built around an entirely new bezel design utilizing rectangular cells that allow diamonds as large as 2 mm to be set around the edge. If you thought a men’s Gio Monaco 101 with an 81-diamond bezel was impressive, just wait until you see one of these! The Scacco Matto and Rainbow Collections are available with or without diamonds and utilize the classic Gio Monaco color palette of silver, black and dark brown. There are even models available featuring a spectacular combination of black and white diamonds.

Gio Monaco Men’s Scacco Matto Collection Introduced at Baselworld 2012		Gio Monaco Men’s Rainbow Collection Introduced at Baselworld 2012
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The Scacco Matto, which translates as “Checkmate” in English, features a classic, refined dial in a precise pattern that is reminiscent of a chessboard. The colorful Rainbow features a unique dial with artfully painted brush stroke numbers in pastel rainbow hues. Both new Collections are available in stainless steel, Black PVD and Rose Gold PVD.

Like the 101 Collection that inspired them, the new Scacco Matto and Rainbow Collections feature high quality Swiss made movements, anti-reflective sapphire crystals and screw-down dodecagonal crowns. Each of these fine timepieces is fitted with a genuine alligator strap and comfortable deployment buckle.

If you have been an admirer of Gio Monaco’s unique combination of sophisticated style and mechanical perfection, here is your chance to use the Ascione brothers’ unique brand of watchmaking artistry to make an even bigger, bolder and brighter statement. If you would like to see one of these impressive 47.5 mm works of art on your own wrist, contact your authorized Gio Monaco dealer today and reserve your Scacco Matto or Rainbow timepiece immediately.

About Gevril Group

Watchmaker and wholesale watch distributor Gevril Group is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury, Swiss and fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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One of the new watches was the hand wound stainless-steel Louis Erard 1931 Small Seconds timepiece, powered by a Peseux 7001 movement. This new watch displays hours, minutes and seconds in a 40mm flat case that lays very nicely on one’s wrist, as I found for myself when I tried it on. The watch is available with three dial options: blue, silver-toned and grey, which sit under a domed anti-reflective sapphire crystal. The blue and the silver dial possess gilded indices, which create a very special effect. The grey dial watch, however, has silver-toned hour-markers instead.

Louis Erard 1931 Small Seconds Blue – 47217AA15		Louis Erard 1931 Small Seconds Silver – 47217AA03</td
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I snapped the photos below on Baselworld Press Day 2012. You can see the grey- and silver-dial versions on the left in the second row. I have tried to capture the shiny blue colors of the blue dialed timepiece despite the adverse lighting conditions that day.

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The Louis Erard 1931 Small Seconds is rounded off with a genuine leather strap. The grey dial version features a coffee-colored strap, the silver dial timepiece comes with a brown strap, and the blue dial watch sports a matching blue leather strap.

All the finishings of this understated timepiece are perfect. They reflect a powerful, sophisticated and pure creation, and while the new Louis Erard 1931 offerings are imbued with the Haute Horlogerie spirit, these watches are made available through your authorized Louis Erard dealer at surprisingly affordable prices.

Louis Erard Watches Distributed Exclusively by Gevril Group in the US

Gevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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World Famous Ballerina Kateryna Shalkinan Charms Baselworld with the New 2012 saint Honoré Paris Collections

Trendy Paris watchmaker saint Honoré took a pirouette in the spotlight at Baselworld 2012 with a lovely new ambassador and fabulous new collections of fine timepieces.

 

As the new ambassador for saint Honoré, world famous Ukrainian ballet dancer Kateryna Shalkina set the tone for the Baselworld debut of the 2012 saint Honoré collections. Ten spectacular new timepieces were introduced this year, each adding to the Paris-based brand’s reputation as a fashion-forward trendsetter.

The new collections featured a dazzling new use of precious stones for the ladies and a return to understated elegance for the men. The ladies Royal Coloseo was a showstopper with its glittering bezel of pavé diamonds. The stunning new Opéra Eclair instantly became the “little black dress” of fine timepieces with its seductive good looks. The Orsay Moonphase added a touch of Art Deco glamor to the saint Honoré line. Last but not least, new Audacy and Trocadero styles completed the woman’s lineup with classic style and elegant proportions.

Saint Honoré Paris Opera Eclair

 

Saint Honoré Paris Royal Coloseo

 

Saint Honoré Paris Audacy

 

There were several new Haussman models for the men, including an impressive new Haussman City 47mm model inspired by racing supercars. The popular saint Honoré Worldcode line added a bold new 43mm diving model with a rotating bezel available in four different colors. New Carrousel and Tracadero models for men saw a return to saint Honoré’s roots with designs featuring subtle, nuanced details and understated elegance.

Saint Honoré Paris Haussman City

 

Saint Honoré Paris Carrousel

 

All of these spectacular new timepieces were a testament to saint Honoré’s unique ability to fuse the new and old in a way that points to the future while showing a genuine respect for history and tradition. With one of the world’s leading ballerinas as their ambassador and the most fashionable address in Paris, saint Honoré is ready to take their Baselworld success to a world hungry for style and glamor. If you would like to see the new 2012 collections yourself, contact your authorized saint Honoré dealer immediately, before these exciting new timepieces dance away.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

The first novelty is the versatile Grand Ocean Chronolady from the popular Grand Ocean Collection. The Chronolady is designed for women with a sporting spirit, for whom elegance and a sense of freedom resonate. Like its Grand Ocean counterparts, the Chronolady is inspired by water sports and yacht racing. Distinctive Grand Ocean elements include the planisphere engraved on the caseback and the triple-lug design, which fastens the light, ultra-feminine white rubber strap to the aptly sized 36 mm case. The matching white dial is embossed with a wind rose – yet another detail that speaks to the watch’s seafaring origins. The Chronolady contains a Ronda 5040.B movement for the best in Swiss accuracy and is water resistant to 330 feet.

Edox Grand Ocean Chronolady – Front View		Edox Grand Ocean Chronolady – Back View
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A second addition to the Grand Ocean Collection is the men’s Grand Ocean Chronodiver, a watch that retains the genetic imprints of its predecessors but also introduces something entirely new: a bezel containing both stainless steel and rubber, which not only enhances functionality by improving grip, but also creates a balance in the overall design by uniting the black PVD-coated steel case with the black rubber strap. An ebony-black dial along with silvered indices and hands augments the cohesive modern look. The planisphere on the back of the Chronodiver is different than other Grand Ocean watches in that it provides a view from the North Pole. Another notable detail is the outside of the folding clasp, which is in the shape of a porthole with the Edox hourglass logo centered in the middle. The Grand Ocean Chronodiver houses a Ronda 5040.B movement and, naturally, this diver watch offers superior water resistance to the depth of 820 feet.

Edox Grand Ocean Chronodiver

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The third new release is the Chronorally Automatic Chronograph, part of the WRC Collection. Edox is the official timing sponsor of WRC. Designed for drivers and motor-sports enthusiasts, the Chronorally has all of the features generally associated with the collection such as the profiled rubber strap and oversized aluminum push-button. The dial features carbon fiber and a silvered tachymeter. The Chronorally boasts an unusually large caseback window – nearly 36 mm in diameter – perfect for admiring the famous Valjoux 7750 automatic chronograph watch movement inside.

Edox Chronorally Automatic Chronograph – Front View		Edox Chronorally Automatic Chronograph – Back View
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Edox will begin rolling out these new models this summer through authorized Edox retailers. Edox Swiss Watches is the official timekeeper of the FIA World Rally Championship, the Class-1 World Powerboat Championship and the Dakar Rally.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

That’s why there was much anticipation when Viceroy introduced its trendy new unisex Magnum Collection, along with a special edition of the popular Fernando Alonso Collection, and Bijoux, an exciting new line of ladies jewelry, at Baselworld 2012.

The Baselworld debut of the unisex Magnum Collection was perfectly timed to make the most of current fashion trends. With fashion forward men and women looking for larger sizes and brighter colors, the cosmopolitan Magnum Collection delivers the bold statement fashionistas desire. These oversized and intricately detailed chronographs are available in a variety of vivid Spring colors that are carefully coordinated with comfortable silicon straps.

Viceroy Magnum Collection Introduced at Baselworld 2012

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The exciting new Fernando Alonso Special Edition features a dramatic 46mm black IP case with red detailing and a matching red silicon strap. This race-ready timepiece is a fitting tribute to champion F-1 driver Fernando Alonso.

Viceroy Fernando Alonso Collection Introduced at Baselworld 2012

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The romantically alluring Bijoux Jewelry Collection continues the expansion into fine jewelry and accessories that Viceroy began in 2007. This diverse collection of elegant and sophisticated jewelry gives women a whole new way to express a range of emotions from the wildly daring to the subtly romantic. Bijoux Collection pieces are finished in 18K rose or yellow gold plate, or sparkling rhodium to match your mood and outfit.

All three of these Baselworld 2012 introductions reaffirm Viceroy’s commitment to quality and style. The brand continues to bring its uniquely Spanish vision to a growing worldwide audience. Purchase your new Viceroy watch from an authorized Viceroy dealer.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

To maximize the many opportunities available at this important event, Samuel Friedmann led a full complement of Gevril Group brand managers, buyers, senior executives and designers to Baselworld 2012. According to Mr. Friedmann, a presence at Baselworld is critical to the success of any brand and an important component of the Gevril Group’s marketing plans. That is one of the reasons why the Gevril Group was a major exhibitor at this year’s event, with two separate booths that enabled visitors to learn more about the growing family of Gevril Group brands.

For the Gevril Group team, Baselworld 2012 was an overwhelming success. Gevril Group brands received the global exposure they need to grow. Visitors got the opportunity to see a wide variety of new collections firsthand. Managers were able to explore new growth and acquisition opportunities. Most importantly, the entire team had the opportunity to meet and share ideas with their peers from around the world.

Baselworld 2012 provided the inspiration that will ultimately provide a wealth of innovation, new product ideas and marketing opportunities in the year ahead. The Gevril Group team is heading home from Basel but looking forward to returning for Baselworld 2013.

About Gevril Group

Gevril Group is a watchmaker and a representative for select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or at 845-425-9882.

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by Adrian Herscovici

RSW, a brand known for atypical, futuristic and conceptual watches pays homage to its hometown of La Neuveville with one of three new watch collections at Baselworld 2012.

La Neuveville, the medieval city located on the shore of Lake Biel, is the home of RSW. To celebrate the city’s 700th anniversary in 2012, RSW introduces the city’s watch namesake, La Neuveville, a vintage-style dress watch featuring the RSW patented fold-out crank crown on the automatic model with an ETA 2824-2 movement and a traditional crown on the quartz-powered model with an ETA 955.112 movement. The case is available in steel or steel coated with yellow PVD. There are three dial variations: white, black and an exceptionally elegant sunray pattern in gray.

The newest model in the RSW High King collection, which features classic watch complications, is The Regulator. The hours and minutes are, of course, separate, as the complication dictates: a Roman-numeral counter at 12 o’clock tracks hours while the long minute hand stems from the central pivot. Different case and dial combinations are available. Each features the RSW patented fold-out crank system. The movement is an automatic RSW 1912 ETA based Dubois Dépraz 14070.

In the Urban Contemporary line, RSW takes its ultra-solid Diving Tool above ground with the Diving Tool Camo Limited Edition. Like every RSW Diving Tool, the watch retains its water resistance to 980 feet and has a screw-down crown. The movement is an automatic ETA 2824-2. The dial comes in two versions, Woodland (green) and Oceanic (blue) –- available in solid steel or in PVD-coated steel. Each combination is limited to 49 pieces. The watch comes packaged in a special case that includes a camo-style Swiss army knife and both a rubber and NATO strap.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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To celebrate the success of its Diving Tool line, RSW has unveiled an exclusive limited edition of the popular RSW Diving Tool Camo model at Baselworld 2012. The Diving Tool Camo is one of the most spectacular diving watches ever made. This unique timepiece features a choice of two special digital camouflage dials using patterns developed by the Canadian military in 2000. A green toned “Woodlands” camo dial and a blue toned “Oceanic” camo dial will each be available in an exclusive edition limited to 49 units each.

Each RSW Diving Tool Camo Limited Edition timepiece comes in a special ruggedized waterproof presentation case with a matching Swiss utility knife. The limited edition watch comes with two straps: a regulation NATO strap and a comfortable black caoutchouc strap. The watch is available in solid stainless steel or with a special black PVD “stealth” coating.

A precision Swiss made ETA 2824-2 movement powers this exclusive diver. The massive case is water resistant to 980 feet and features a fully protected screw down crown. The three-hand display is designed for perfect readability under extreme conditions with bright luminous hands and indices. A scratch-resistant anti-reflective sapphire crystal protects the dial and an oversized unidirectional rotating bezel makes it easy for divers to calculate their remaining air supply even while wearing gloves.

The RSW Diving Tool Camo Limited Edition is a professional tool for serious divers. If you’d like to take one of these exclusive diving watches with you on your next trip under the waves, contact an authorized RSW dealer immediately and reserve your Diving Tool Camo Limited Edition today. With only 49 units available for each of the two camo dials, this opportunity isn’t going to last long.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

While others strive to reinvent themselves at Baselworld, Roamer continues to define what the words “Swiss Made” really mean.

For over 120 years, Roamer has set the standards for Swiss quality by combining traditional Swiss craftsmanship with contemporary innovations. A quest for quality drives every decision that comes out of the company’s Solothurn, Switzerland manufacturing facilities. For decades, Roamer’s expert watchmakers have shown a passion for detail, and their love for their craft shows every time the company introduces a new collection at Baselworld.

At Baselworld 2012, Roamer’s unique ability to synthesize traditional Swiss values with the desires of today’s consumer has never been more apparent. This year four new collections, the Dreamline, the Vanguard, the Ceraline Saphira, and the Mercury make their debut at Baselworld, and all of them show that true Swiss made quality of Swiss watches never goes out of style.

The new Roamer Dreamline Collection has been created exclusively for women. Any woman who wants a touch of glamor in her life will appreciate the delicate clean lines of this glamorous new Swiss made quartz timepiece with its 42 sparkling crystals inset in the bezel.

The Roamer Vanguard is an instant classic with its carefully placed small seconds display artfully offset between 1 o’clock and 3 o’clock on the dial. This timeless design, available in several colors with a choice of straps, features a large date display at 6 o’clock and is perfect for both dress and casual occasions. The slim 42mm timepiece is water resistant to 30 meters and like all Roamer timepieces, is fitted with a scratch resistant sapphire crystal.

The new Roamer Ceraline Saphira demonstrates Roamer’s expertise with new and unconventional materials. This modern, minimalist design features a spectacular integrated bracelet made of stainless steel and matte finished ceramic material. Three graceful Dauphine hands provide the perfect contrast to the dramatic black dial with its oversize date window at 6 o’clock. The entire effect is of time in perfect balance.

No Roamer collection would be complete without a precisely crafted mechanical watch. The new Roamer Mercury Collection is a classically styled timepiece that evokes the simplicity and elegance that Roamer timepieces have always been famous for. With a high quality Swiss made ETA 2824 mechanical movement and an easy-to-read three-hand day/date display, this 41mm timepiece will quickly become an essential part of any watch lover’s wardrobe.

Be sure to visit the Roamer exhibit at Baselworld 2012 and see for yourself why elegance and innovation never go out of style.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

by John Sealander

It’s about time that New York’s most prestigious neighborhood inspired a watch worthy of its name.

Columbus Circle is at the epicenter of everything that makes New York great. Central Park, Lincoln Center, Broadway, and some of the most exclusive shopping in Manhattan are all located with walking distance of this historic monument, which was erected on the 400th anniversary of Christopher Columbus landing in the Americas.

It is only fitting that master watchmaker Gevril, which has named each of its exclusive collections for well-known Manhattan locations, is now honoring Columbus Circle with a fabulous new timepiece that bears the name of this major landmark marking the spot where all official measurements of New York City are measured.

The Gevril Columbus Circle, like it’s New York namesake, is where another important official measurement will soon be made. This spectacular 44mm timepiece is how watch aficionados will soon be measuring the time!

Each watch in the Columbus Circle Collection features a beautifully unique dial that incorporates the seven astrological symbols for the days of the week. This easy-to-read dial is available in several color combinations that show both day and date at a glance using one of the most artful presentations ever produced in a modern day timepiece.

On the back of this unique watch is a commemorative engraving of the statue of Christopher Columbus at the center of Columbus Circle, along with the limited edition watch’s unique edition number.

Powering this beauty is an ETA 2834/2 movement, based on the famous ETA 2824-2. This 25-jewel Swiss-made movement uses a hand-decorated Gevril rotor that is visible through a special porthole on the commemorative caseback.

The watch is sculpted from a block of solid 316L surgical stainless steel and features a scratch resistant, anti reflective sapphire crystal.

Like all precision Gevril timepieces, the production of the landmark Columbus Circle Collection will be strictly limited. According to Gevril founder Samuel Friedmann, the person who wears a Gevril watch wants something unique that is not over distributed. If you would like to be one of the lucky few to wear a Gevril Columbus Circle, contact your authorized Gevril dealer immediately. These fine timepieces are destined to be as exclusive as the shops that surround this watch’s New York City namesake.

Gevril Group Worldwide Agent for Gevril Watches

Gevril Group is the worldwide agent for Gevril Watches. Meet us March 8-14, 2012 to view the Gevril exhibit at Baselworld 2012, Hall 1.1, Booth A-13. Contact Michela Bonincontri by email or call 845-425-9882.

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Baselworld 2012 Preparing to Open

Construction at Baselworld 2012

Baselworld Food Concession Cart

There’s much work yet to be done to ready all the booths, but ready or not, the press preview is March 7, the day before Baselworld 2012 officially opens. The media will have an opportunity to view all the booths before the general public. There seem to be as many exhibit designs as there are timepiece styles, and the decor of the booths is really very creative. Although not permanent structures, many of the luxury booths have a very well-established fine look. I find it interesting to “watch” and see how each of the booths look once completed.

Maria Rinaldi Setting Up in the Gevril Baselworld 2012 Booth

At the Gevril Booth Hall 1.1 Booth A-13

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 40+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Gevril operates a full-service watch repair department staffed by master Swiss watchmakers.

Meet Gevril Group at Baselworld

Join Gevril Group at Baselworld 2012 in Hall 1.1, Booth A-13 to view our stunning Gevril exhibit and in Hall 5.0, Booth C-25 to preview our exciting new international exhibit. To set up a meeting, speak to your Gevril Group representative or send an email to Michela Bonincontri onsite at the Baselworld event.

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The evolution of Meccaniche Veloci continues with the introduction of the new Due Valvole at Baselworld 2012.

In just five years Meccaniche Veloci has already achieved what it has taken some watchmakers decades to accomplish. This young brand has literally taken the watch world by storm. Meccaniche Veloci’s celebrated Quattro Valvole line, based on the famous four-valve racing car engines, is widely regarded as one of the most innovative new designs in recent years.

Now, Meccaniche Veloci continues its evolution as a leader in industrial design and watchmaking innovation with a brand new creation: the Meccaniche Veloci Due Valvole. This exciting new timepiece, which makes its debut at Baselworld 2012, continues the Meccaniche Veloci tradition of combining motor engineering inspiration with the highest quality craftsmanship to produce truly unique timepieces.

The new 44mm Due Valvole features an innovative two time zone display that allows each of the two dials to be set separately. The larger dominant dial, reserved for the primary time zone, features a date window at 3 o’clock and has indices marked with an hourly scale. The smaller secondary time zone has its indices marked with a contrasting scale of minutes.

This breakthrough design, celebrating auto racing’s many famous two-valve engines, is a marvel of understated simplicity. The Due Valvole, like the celebrated designs that came before it, uses only finest materials, assembled by master craftsmen. The strap is attached directly to the case using four titanium screws. Two titanium crowns allow each dial to be set independently, while an anti-reflective scratch resistant sapphire crystal ensures that your view will remain unobstructed. The Due Valvole is powered by a premium Swiss-made movement and is water resistant to 33 feet.

While the boldly masculine styling of a Meccaniche Veloci timepiece isn’t for everybody, these breakthrough watches have acquired a loyal following among watch aficionados. With the introduction of the new Due Valvole at Baselworld 2012, Meccaniche Veloci’s reputation for creating the ultimate in high performance timepieces can only be expected to grow.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril Group is the sole US agent for Meccaniche Veloci watches. Meet us March 8-15, 2012 to view the Meccaniche Veloci exhibit at Baselworld 2012, Hall 1.1, Booth D-71. Contact Michela Bonincontri by email or at 845-425-9882.

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When watchmakers were finally able to transform these large observatory clocks into precision wristwatches, the design of the dial remained essentially unchanged. The master watchmakers at Louis Erard have always had a special place in their hearts for the regulator wristwatch. That’s why they are introducing a brand new regulator design at Baselworld 2012. The Louis Erard Excellence Regulator Power Reserve is a fitting addition to the brand’s outstanding Excellence Collection.

These precisely crafted timepieces delicately blend horological tradition with modern design. With its exclusive “in-house” power reserve complication, the new Excellence Regulator Power Reserve watch is a testament to the company’s ongoing policy of manufacturing 100-percent mechanical, classically styled timepieces.

A hand wound ETA Calibre 7001 movement powers this spectacular 40mm timepiece. The polished stainless steel case is water resistant to 130 feet and has been fitted with an anti-reflective sapphire crystal that has been treated on both sides. The beautiful silver-tone regulator-style dial features a central minutes display with an offset hour counter. A secondary seconds display at six o’clock and the power reserve complication at nine o’clock complete the attractive dial.

Current owner Alain Spinedi has never wavered from Louis Erard and André Perret’s original concept of producing high quality and very original mechanical watches at affordable prices. With the introduction of the new Excellence Regulator Power Reserve at Baselworld, Louis Erard ensures that their well-deserved reputation for excellence remains intact.

With headquarters in Le Noirmont, Switzerland, Louis Erard timepieces are available in over 40 countries around the world.

Louis Erard Distributed Exclusively by Gevril Group in the US

Gevril Group is the sole US agent for Louis Erard Watches. Meet us March 8-15, 2012 to view the classic Louis Erard exhibit at Baselworld 2012, Hall 2.0, Booth C-30. Contact us by email or at 845-425-9882.

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To celebrate a new three and a half year agreement making Edox the official timekeeper of the WRC, Edox is introducing at Baselworld 2012 a remarkable new watch that pays tribute to the legendary drivers of this bygone era. Edox WRC Classic Limited Edition takes you straight back to 1973. Like the powerful machines that challenged the most brutal driving conditions on the planet during the WRC’s glory days, the Edox WRC Classic Limited Edition is designed to survive virtually anything.

This perfectly proportioned 43mm classic features the timeless good looks that defined a generation. A handsome black dial with red-tipped nickel indices provides the perfect backdrop for three well-placed subdials for timing events. Classically shaped dauphine-style hands make this dependable chronograph extremely readable even under the worst driving conditions. Edox understands that race drivers have enough to worry about without fears of pushing the wrong button. To eliminate unnecessary timing errors, a distinctive red “start” pusher ensures that there will be no mistakes when initiating critical timing events. The “stop” pusher on this durable and practical timepiece is shaped differently as well, for easy recognition even if you’re not looking at the watch.

Everything about this spectacular timepiece is designed for one reason: to provide reliable service under extreme conditions. The watch is powered by a proprietary Edox 101 quartz movement, based on the famous and extremely reliable Ronda 5021D. The case is fashioned from the same hardened 316L stainless steel used for precision surgical equipment and aviation components. This race-ready timepiece is water resistant to 150 feet and can be fitted with a matching stainless steel bracelet or a black crocodile strap. The screw down case back of this remarkable watch is even engraved with the signature laurel wreath awarded to WRC champions.

The legendary early days of the World Rally Championship are long gone, but you can still go back to the future with an Edox WRC Classic Limited Edition on your wrist. Start reliving the glory days by contacting your authorized Edox dealer immediately and reserving your WRC Classic Limited Edition timepiece today.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Gevril Group US Agent for Morellato Watches

Gevril Group is the sole US agent for Morellato Watches. Meet us March 8-15, 2012 to view the colorful Morellato exhibit at Baselworld 2012, Hall 1.1, Booth B-23. Contact Michela Bonincontri by email or at 845-425-9882.

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Eterna Heritage Chronograph Limited Edition 1938

When one of the finest watches of the late Art Deco period suddenly reappears at Baselworld 2012, you’ll think somebody has made time stand still. In a way, that’s exactly what Eterna has done by reintroducing one of the most iconic watches of the late art deco period: the spectacular 1938 Eterna Chronograph.

For over 150 years, Eterna has surprised the world with unexpected solutions to age old watchmaking challenges. The Eterna Heritage Collection pays tribute to these achievements by reintroducing some of the brand’s most significant milestones. The Eterna Heritage Chronograph Limited Edition 1938 is the latest addition to this prestigious collection. This magnificent timepiece certainly deserves its place in history, along with previous Heritage Collection luminaries like the 1973 Super KonTiki and the 1942 Pulsometer.

This complex and perfectly balanced design represents the pinnacle of the art deco movement’s influence on watchmaking. The boldly masculine right angles of the Heritage Chronograph’s rectangular brushed stainless steel case provides the perfect contrast for the delicate, finely detailed geometry and skillful use of color in the art deco influenced dial. The classic “two eye” configuration of the running second hand and 30 minute totalizer is in perfect harmony with the nine Roman numeral hour markers, and the easily readable date window at 6 o’clock.

This watch is a faithful reproduction of the original Eterna 1938 chronograph. The only concessions to modernity are a slightly larger case size to reflect current tastes and the reliable 37-jewel ETA 2894-2 self-winding movement. The watch has an impressive 42-hour power reserve and the traditional pressed in steel case back is water resistant to 165 feet. With its raised, scratch resistant sapphire crystal and elegant stainless steel deployment clasp, this exceptional timepiece is an affirmation of Eterna’s unique ability to marry modern technology with a timeless concept.

Production of the Eterna Heritage Chronograph Limited Edition 1938 has been strictly limited to 1,938 pieces, in honor of the original design. If you would like one of these exceptional timepieces for your own collection, you will have to act fast. The exceptional beauty of this watch, combined with its limited production will ensure that it becomes an instant classic. To put one of these art deco beauties on your wrist, contact your authorized Eterna dealer today and reserve your Heritage Chronograph Limited Edition 1938 immediately.

Gevril Group US Agent for Eterna Watches

Gevril Group is the sole US agent for Eterna Watches. Meet us March 8-15, 2012 to view the Eterna exhibit at Baselworld 2012, Hall 1.0, Booth B-21. Contact Michela Bonincontri by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Click to Enlarge the Invitation

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

The Gevril Group Invites You to Explore an Exciting World of Possibilities at Baselworld 2012

One of the most fascinating things about watchmaking is how each country adds its own personal stylistic stamp to the horological tradition. In celebration of such regional differences, Gevril Group will showcase five diverse brands of watches at Baselworld 2012. Collectively, these brands focus on the watchmaking traditions of four different countries, opening a whole new world of possibilities for watch aficionados everywhere.

Johan Eric takes the best traditions of Danish Modern design and updates them for the 21st Century. These fine timepieces feature slim, contemporary lines, outstanding craftsmanship and great value. By combining the aesthetics of modern Danish design with high-tech manufacturing techniques like vacuum ion plating and new materials like carbon fiber, ceramic, and stainless steel, Johan Eric has managed to create exciting new styles that are uniquely suited for today’s world.

Giulio Romano pays homage to Italy’s long tradition of imagination and creativity. From early Renaissance painters and sculptors to today’s hottest fashions, Italian designers have always managed to capture the emotion and drama that sets trends and inspires others. Giulio Romano embodies the best of this Italian tradition with a collection of fine timepieces that employ the playful use of color and imaginative new materials to create some of today’s most striking fashion statements.

Rüdiger celebrates Germany’s rich watchmaking history. In Germany, watchmakers have a reputation for superb engineering and impeccable craftsmanship. It is no surprise that German watches are characterized by their durability and precise tolerances. Rüdiger timepieces, each named after a different city in Germany, bring modern manufacturing techniques and movements to the straightforward clean lines that have long been associated with German design. The result is affordable and authentic designs that are meant to be worn every day.

GV2 and Calibre bring Switzerland’s illustrious watchmaking heritage to a whole new audience. These youthful, trendy brands combine genuine Swiss movements with innovative new styles, designed for today’s active lifestyles. GV2 watches are available in a wide variety of fashion-forward styles for both men and women, and Calibre brings the proud tradition of Swiss military watchmaking and functional design to a new and younger audience.

Meet Gevril Group at Baselworld 2012

Please make plans now to join us at Baselworld 2012 this March in Hall 5.0, Booth C-25 to preview these exciting new brands. To set up a meeting, speak to your Gevril Group representative or contact Michela Bonincontri by email or at 845-425-9882.

About Gevril Group

Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

 

About Gevril Group

Watchmaker and wholesale watch distributor Gevril Group is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury, Swiss and fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Click to Enlarge the Invitation

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Click to Enlarge the Invitation

Gevril Group US Agent for Haurex Watches

Gevril Group is the sole US agent for Haurex Watches. Meet us March 8-15, 2012 to view the fashion-forward Haurex exhibit at Baselworld 2012, Hall 2.0, Booth C-70. Contact Ruth Dombroff, Haurex Brand Manager, by email or at 845-425-9882.

Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Click to Enlarge the Invitation

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Click to Enlarge the Invitation

Gevril Group US Agent for Pierre Petit Watches

Gevril Group is the sole US agent for Pierre Petit Watches. Meet us March 8-15, 2012 to view the Pierre Petit exhibit at Baselworld 2012, Hall 1.1, Booth D-45. Contact Michela Bonincontri, by email or at 845-425-9882.

Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Click to Enlarge the Invitation

Gevril Group US Agent for JOWISSA Watches

Gevril Group is the sole US agent for JOWISSA Watches. Meet us March 8-15, 2012 to view the JOWISSA exhibit at Baselworld 2012, Hall 5.0, Booth D-19. Contact Michela Bonincontri, by email or at 845-425-9882.

Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

We have the pleasure of inviting you to discover our new RSW timepiece collection at Baselworld 2012.

Click to Enlarge the Invitation

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Click to Enlarge the Invitation

Meccaniche Veloci Video Invitation to Baselworld 2012

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril Group is the sole US agent for Meccaniche Veloci watches. Meet us March 8-15, 2012 to view the Meccaniche Veloci exhibit at Baselworld 2012, Hall 1.1, Booth D-71. Contact Michela Bonincontri, by email or at 845-425-9882.

Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Gevril is pleased to invite you to view our collections and novelties at our Baselworld 2012 exhibit.

Click to Enlarge the Invitation

Gevril Group is the Worldwide Agent for Gevril Watches

Gevril Group is the worldwide agent for Gevril Watches. Meet us March 8-14, 2012 to view the Gevril exhibit at Baselworld 2012, Hall 1.1, Booth A-13. Contact Michela Bonincontri by email or at 845-425-9882.

Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

TIME STYLE invites you to view the new Montres De Luxe, Avio Milano and Boxer Milano watch collections at the TIME STYLE watch brands exhibit at Baselworld 2012.

Click to Enlarge the Invitation

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

The people at POLICE look forward to meeting all their dear friends and partners again to view another arresting POLICE BE UNIQUE exhibit at Baselworld 2012.

Click to Enlarge the Invitation

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Upending Current Convention in Time for Baselworld 2012

Innovations rarely materialize without first upending current convention, and often the best new ideas are borne from those architects with a vision to stand out and to astound. Sandra Martial launched Offshore Limited in 2009 with the understanding that the international market for watches was both extremely competitive and deeply entrenched. But she also knew there was a market for the style of watches she intended to build. As a testament to Martial’s foresight, Offshore Limited will appear once again at the world’s largest and most prestigious watch and jewelry fair, at Baselworld 2012 in March.

Offshore Limited’s philosophy of watchmaking is firmly avant-garde; rather than trying to recycle retro styles, or sticking to predictable shapes and prescribed layouts, the brand is moving full throttle with original creations that satisfy the ever-growing, large sport-watch market.

Brand DNA has much to do with the company’s success. The passion and daring can be attributed, at least in part, to Offshore Limited’s French heritage. Few would argue the extent to which the French influence the fashion world, with a long list of legendary designers and fashion houses whose collective know-how, or savoir-faire, always has a finger on the global pulse of what’s cool and what’s not.

Offshore Limited Collections

No watch complication is sportier or more popular than the chronograph, which is the mainstay of the Offshore Limited line, along with a few double and triple time-zone models. The belief is large watches for all – most are between 45 and 50 mm in diameter.

The current Offshore Limited line consists of several collections. The Force 4 is the brand’s signature watch featuring a chronograph, day and date indicators, and a dual time zone. The primary movement in the Force 4 is an ISASWISS 8172, which is shared by all current Offshore Limited chronographs. The Force 4 also contains a secondary mini-movement – a Ronda 1042 – to power the second time zone, which appears on the side of the watch in its own window and is a defining element of the Force 4.

Offshore Limited Force 4 OFF001D		Offshore Limited Tornade OFF009C		Offshore Limited Z Drive OFF007G

 

Offshore Limited watches should not be considered gender specific, as both the Tornade and Z Drive chronograph collections are officially unisex. Both have adjunct collections, as does the Force 4, called Prestige, which represent Offshore Limited’s luxury models. Watches from the Prestige collections feature cubic zirconia stones inlaid using a CNC laser-cutting machine. Prestige models are striking, dazzling and completely prêt-à-porter.

Offshore Limited Force 4 Prestige OFF001F		Offshore Limited Tornade Prestige OFF009G		Offshore Limited Z Drive Prestige OFF007L

 

Other collections include the sporty Ballast chronograph, with a case made of steel and aluminum, and two auto-inspired collections: the unique Commando chronograph, with shock-absorber springs visible through dial-side windows, and the Challenge XL chronograph with carbon-fiber dial and tachymeter.

The Cockpit collection rounds out the Offshore Limited line with a name that says it all: a perfect travel partner featuring a strapping 50 mm case and dual time zones, each powered by separate Ronda 751 movements.

Offshore Limited Ballast OFF004D		Offshore Limited Commando OFF003A		Offshore Limited Challenge XL OFF002F		Offshore Limited Cockpit OFF008E

 

Every Offshore Limited watch takes advantage of efficient and accurate quartz technology, which is very dependable, and features batteries with extended life spans, as well. Every watch is water resistant to 330 feet and is backed by a two-year manufacturer warranty.

Offshore Limited at Baselworld 2012

Offshore Limited will introduce new models at Baselworld 2012, including a new dual-time concept watch called the Octopussy and the latest Force 4 – the Force 4 Sonar – a dual-time chronograph that has the appearance of a live sonar and joins the recently introduced Force 4 Shadow.

Offshore Limited Octopussy		Offshore Limited Force 4 Sonar		Offshore Limited Force 4 Shadow OFF001SHR

 

Offshore Limited will set up at Baselworld 2012 from March 8–15, in Hall 2.0 at stand C71. Baselworld attendees are encouraged to book a meeting for a complete preview of the Offshore Limited 2012 collections or to drop in for a first-hand look.

If you like Offshore Limited timepieces, you might like Haurex and Claude Bernard watches, as well.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 40+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Comments are welcome.

Baselworld 2012 International Watch and Jewelry Show, March 8-15

The time for the 2012 Baselworld International Watch and Jewellery Show has arrived. Make your plans to attend Baselworld 2012, which will take place from March 8-15 in Basel, Switzerland. As the largest and most exquisite watch and jewelry trade show in the world, Baselworld is the premier event of the year for vendors, industry insiders and the media.

More and more luxury goods and watch enthusiasts have been making their way to Basel each year to celebrate new releases and hobnob with the global elite. Baselworld must grow with demand, requiring expansion and modernization facilities at the Basel fairgrounds. The construction will be completed in two phases, with Phase 1 to be ready for Baselworld 2012.

The existing Hall 1 is being extended towards Exhibition Square, and when completed, will contain three new levels of exhibit space. Another brand new three-story exhibit hall will also be constructed nearby, and a third two-story building above Exhibition Square will link both hall complexes. These ambitious expansions will allow the entire exhibit area to accommodate the larger multistory booths that many vendors prefer, while making the entire exhibit area more compact and accessible for the convenience of visitors.

Despite major building construction at the Basel exhibition site, Baselworld 2012 will not be compromised – the full show, with all customary exhibition space and features, will go on. Baselworld 2012 will not fail to showcase the most coveted and innovative timepieces on the market with all the glitz and glamor that are hallmarks of the Baselworld Fair. After Baselworld 2012, Phase 2 of construction will begin. During this second phase of construction, all existing Baselworld exhibit halls will be dismantled and completely rebuilt in time for Baselworld 2013.

The Luxury and Grandeur of Baselworld

 

 

Thank you to the Baselworld International Watch and Jewellery Show for use of the photos displayed above.

The Beauty and Glamor of Baselworld

 

 

Baselworld 2012 Directory*

Basel 2012 Offsite Directory

*Gevril Group is not responsible for the accuracy of the information in our Baselworld 2012 Directory. Please contact us to add your company to the directory or to report any errors you might find.

About Gevril Group

Gevril Group is a watchmaker and a representative for well over thirty select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Planned Construction at Baselworld Will Set
New Standards for Luxury Exhibit Space

For nearly a century, the world’s leading watch manufacturers have been exhibiting their wares in Basel, Switzerland. The first Schweizer Mustermesse Basel dates all the way back to 1917. Over the years, the importance of this famous watch and jewelry trade show has continued to grow. By the time the show officially adopted the name Baselworld in 2003, it already occupied several large exhibit halls and was widely recognized as the world’s premier trade show in the luxury goods industry.

To accommodate the hundreds of thousands of visitors that the Basel Fair attracts every year, an ambitious new modernization program is now underway that will transform the huge Baselworld exhibit complex yet again. The new exhibit buildings will provide exhibitors with a total of 140,000 square meters of exhibit space, and allow visitors from around the world to enjoy unprecedented convenience as they convene to see what is new and important in the world of luxury.

Phase 1 of Construction to Be Ready for Baselworld 2012

Phase 1 of construction has already begun and will be completed in December of 2011. The existing Hall 1 is being extended towards Exhibition Square, and when completed, will contain three new levels of exhibit space. Another brand new three-story exhibit hall will also be constructed nearby, and a third two-story building above Exhibition Square will link both hall complexes. These ambitious expansions will allow the entire exhibit area to accommodate the larger multistory booths that many vendors prefer, while making the entire exhibit area more compact and accessible for the convenience of visitors.

The current sector concept for the show, with different products divided into specialized sectors within the six exhibition halls, will remain unchanged for Baselworld 2012. After this, Phase 2 of construction will begin. During this second phase of construction, all of Baselworld’s existing exhibit halls will be dismantled and be completely rebuilt.

Phase 2 of Construction to Be Ready for Baselworld 2013

It is anticipated that the exterior shell of these new buildings will be completed by the Fall of 2012. All interior construction should be completed by January of 2013, just in time for Baselworld 2013, the most exciting show that Baselworld has hosted yet.

About Gevril Group

Gevril Group is a watchmaker and a representative for well over thirty select watch brands, distributing and servicing timepieces at a wide range of price points. Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.