by Stephanie Grayson
I can feel the excitement in the air here at the Baselworld 2012 watch and jewelry fair as the many watch brands continue to set up their booths. Every floor of every building is buzzing with activity and noises of hammering and drilling. There’s also the occasional sound of the ringing bell as the concession cart passes by as it makes its rounds. You can purchase an espresso and buttered pretzels if, of course, you’re willing invest six CHF for the experience.
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| Baselworld 2012 Preparing to Open |
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| Construction at Baselworld 2012 |
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| Baselworld Food Concession Cart |
There’s much work yet to be done to ready all the booths, but ready or not, the press preview is March 7, the day before Baselworld 2012 officially opens. The media will have an opportunity to view all the booths before the general public. There seem to be as many exhibit designs as there are timepiece styles, and the decor of the booths is really very creative. Although not permanent structures, many of the luxury booths have a very well-established fine look. I find it interesting to “watch” and see how each of the booths look once completed.
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| Maria Rinaldi Setting Up in the Gevril Baselworld 2012 Booth |
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| At the Gevril Booth Hall 1.1 Booth A-13 |
About Gevril Group
Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 40+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Gevril operates a full-service watch repair department staffed by master Swiss watchmakers.
Meet Gevril Group at Baselworld
Join Gevril Group at Baselworld 2012 in Hall 1.1, Booth A-13 to view our stunning Gevril exhibit and in Hall 5.0, Booth C-25 to preview our exciting new international exhibit. To set up a meeting, speak to your Gevril Group representative or send an email to Michela Bonincontri onsite at the Baselworld event.
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