Photography by Boris Pjanic
Article by John Sealander

It didn’t take long for visitors to Baselworld 2013 to discover Meccaniche Veloci’s unique connection to the world of speed. The brand’s highly visible booth showcased not only Meccaniche Veloci’s racing inspired watch collections, it also showcased the actual racing cars that their most exclusive collections were made from.

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Every watch in the exclusive Meccaniche Veloci “Only One” collection is literally one of a kind. To produce these unique and extremely exclusive timepieces, each watch is constructed using recovered materials from the world of speed. The dial could be fabricated from the fiberglass fairing of a well-known championship racing car, or the fairing from a racing motorcycle.

To make these watches, Meccaniche Veloci has been able to obtain actual body panels and components from famous racing vehicles and used them to create one-of a-kind timepieces. When a suitable component has been located, areas of interest are identified and then individually unique dials are cut from the material.

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These recovered racing items, complete with the circular holes where material has been removed to make a dial, were proudly displayed in dramatic glass cubes at Baselworld to demonstrate the authenticity of the “Only One” concept. Since exotic materials like carbon fiber and magnesium are difficult to cut and machine, only a few of these exclusive watches are ever produced.

Although it was Meccaniche Veloci’s one-of-a-kind display that captured the attention of Baselworld visitors, the company makes other racing inspired watches as well. Racing inspired designs like the Quattro Valvole 48 Four Strokes, 44 Chronograph, Due Valvole and the exciting new Chrono Driver are also produced in limited numbers for discriminating watch aficionados.

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A Meccaniche Veloci watch will never be a high volume item. These exclusive, racing inspired timepieces will always be produced to the company’s exacting specifications for a very specific audience. From the enthusiastic response that the Meccaniche Veloci booth received at Baselworld, this audience of speed loving watch enthusiasts is sure to grow in the years ahead.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril Group is the US agent for Meccaniche Veloci Watches. Contact us by email or call us at 845-425-9882.

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Article and Photography by Boris Pjanic

Louis Erard has become a giant success story in the Swiss watchmaking industry. Since the company’s purchase in 2003 by a group of private investors headed by Alain Spinedi, Louis Erard has produced well over 100,000 watches. In addition, Louis Erard is currently making their own watch movement for use in their classic designs.

Louis Erard’s Baselworld 2013 booth clearly reflected their unrivaled success. Last year’s booth was smaller and not as noticeable as this year’s, which was widely applauded as one of the most beautiful booths at Baselworld. The Louis Erard exhibit was packed within hours of opening on press day.

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The success of Louis Erard was not only reflected by their stunning booth that was decorated with beautiful flowers, but also by their introduction of many new timepieces at Baselworld 2013. Pictured below are the Louis Erard Excellence 80231AA02 with a black dial and a contemporary 42 mm case, as well as the 1931 chronograph with a beautiful grey dial.

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Many surprising innovations were also presented at the Louis Erard Baselworld booth. Below are the Louis Erard Moon Phase 31218AD03 and a new line of Louis Erard cufflinks that now accompany the 1931 watch line.

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I thank Susanne Farner, Marketing Manager at Louis Erard, who generously spent much of her time showing me all the brand’s novelties. As there were so many new timepieces, I’m preparing a special article that will discuss each of them in detail.

Gevril Group US Agent for Louis Erard Watches

Gevril Group is the sole US agent for Louis Erard Watches. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

After a $450 million makeover and a record number of visitors, the world’s most important watch and jewelry show confirmed what many in our industry already knew: the world loves wristwatches!

The Baselworld World Watch and Jewelry Show is over for another year. 120,000 visitors from over 100 different countries got their first look at the latest timepiece developments and innovations from over 1,450 different companies in a spectacular, newly renovated 1.5 million square foot exhibit space. After all the networking and parties were over, most participants agreed that this was the best Baselworld ever.

With a brand new two-story superstructure rising above Baselworld’s famous Messeplatz Exhibition Square, visitors, the press, and watch industry professionals enjoyed a sophisticated new ambience that left many looking forward to Baselworld 2014.

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Baselworld 2013 was full of excitement and surprises for long time attendees. Rolex impressed everyone with a huge new exhibit space that was double the size of their 2012 exhibit area. The powerful Swatch Group dominated at the end of Hall 1, with a space large enough for their impressive roster of brands, which included familiar names like Rado, Omega, Breguet and Jaquet Droz.

The second floor of this impressive new Hall was devoted to the world of fashion, with an impressive showing by Gevril Group brands like Versace, Versus, and Salvatore Ferragamo. At the end of this hall was the beautiful booth of Gevril’s Louis Erard brand, which many attendees considered one of the nicest in the entire show. Gevril brands Bino, Catorex, Fortis, Jowissa, Laurens, and Lorenz also made an appearance at Basel 2013 in nearby offsite locations.

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Baselworld 2013 Innovation

Baselworld has always been the place where manufacturers show off their most impressive new developments, and 2013 proved to be a banner year for innovation. Hublot showed off a mechanical marvel called LaFerrari with an amazing 50-day power reserve. Omega showed off a new type of balance spring created from a thin wafer of silicon. This precisely manufactured silicon spiral is perfectly symmetric and only one quarter the thickness of a metal spring, greatly improving the accuracy of the traditional mechanical watch. There were also scratchproof gold cases on display and some manufacturers even promised a maintenance-free mechanical movement.

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With the Basel Fair behind them, watch aficionados and industry professionals are looking forward to an exciting year ahead. In a world where many had predicted that the wristwatch would become irrelevant, it is increasingly clear that watches are here to stay. The modern wristwatch has become much more than a way to tell the time. It is an essential fashion accessory and an extension of the wearer’s personality.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Some have wondered why this company, which literally means “mechanical speed” in Italian, waited so long to introduce its own driver’s watch. The answer is found in the spectacular new Meccaniche Veloci Chrono Driver.

Meccaniche Veloci Chrono Driver

 

The advanced design of the Chrono Driver is unique among watches. The watch uses a special titanium and carbon fiber frame to support a movable inner case that can be quickly and easily tilted to various angles by the driver for optimum visibility under any driving conditions. Drivers always have a clear, unobstructed view of an extremely legible black and white dial and three well-placed sub-dials, all without having to take their hands off the steering wheel. This is a watch that can be just as easily read while leaning into the curves as driving down the straight.

The Chrono Driver, which makes its debut at Baselworld 2013, is also unique in the convenient location of its crown and pushers at the top of the watch. Powered by a precision Swiss made automatic ETA Valjoux 7753 caliber movement, this spectacular chronograph will inspire confidence in any driver. Drivers will love the perfectly placed pushers and angling chronograph dial. Watch aficionados will love the impeccable craftsmanship and Italian styling Meccaniche Veloci has become famous for. Everyone will love the fashionable carbon fiber strap with contrasting red stitching that accentuates the Italian racing theme.

If you’d like to establish yourself as a contender, you definitely need a Meccaniche Veloci Chrono Driver on your wrist. This superbly executed driver’s watch is equally comfortable on a cross-continental road rally or a cross-town trip to pick up the groceries. To put one of these amazing timing instruments on your team, contact an authorized Meccaniche Veloci dealer immediately. Meccaniche Veloci is all about speed, so you’ll have to act fast to secure one of these exclusive beauties for yourself. The race to own one begins as soon as Baselworld concludes.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril Group is the US agent for Meccaniche Veloci Watches. Meet us April 25 – May 2, 2013 to view the Meccaniche Veloci exhibit at Baselworld 2013, Hall 2.0, Booth A-15. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

With the addition of this black model, the Power Reserve watch line now consists of three variations: a black dial, a silver-tone dial and a white dial 80 piece limited edition with an 18 kt. rose gold case. All three share the same dial layout; however, the black dial offers what is perhaps the most sumptuous version to date.

Louis Erard Excellence Power Reserve

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The combination of white and silver elements on a deep black background is timeless, and no more so than on the Excellence Power Reserve, due in part to the simplicity of the dial design. A power-reserve indicator between 10 and 11 o’clock is crescent shaped and cut into the numerals X and XI; a small-seconds indicator at 6 o’clock is composed of a thin cross that divides the minute quarters; the brand and model names reside below the XII, and; the serifed Roman numerals are thin, elongated and placed close to the edge of the dial, further enhancing its neat arrangement. Elegant and gently curved feuille (“leaf” in English) style hands offer a pleasing contrast to the sharper lines of the Roman numerals.

Notably, the Power Reserve does not have a seconds or minutes track, meaning tracking time to the second is not easy. This is often the case on a dress watch and it is entirely intentional; the purpose of the watch, after all, is less related to utilitarian timekeeping; instead, it is geared toward preserving the romantic sensibilities of old-world watchmaking and very in tune with the Louis Erard philosophy of design and pride in heritage.

This is not to suggest that the Power Reserve is not mechanically astute. In fact, it boasts a Swiss made ETA Peseux 7001 RM10 movement modified in-house by Louis Erard. The movement is hand-winding, further upholding the charm of a classic dress watch.

The sapphire crystal is treated with an anti-reflective coating on both sides. The stainless steel case is decorated on the back and water-resistant to 165 feet. Louis Erard pairs the Power Reserve with a black croc-patterned leather strap with a steel folding clasp.

The Excellence Power Reserve by Louis Erard weaves traditional elements and modern design together, resulting in a watch that will remain in style – and in your collection – long after many fleeting contemporary trends have come and gone.

Gevril Group US Agent for Louis Erard Watches

Gevril Group is the sole US and Caribbean agent for Louis Erard Watches. Meet us April 25 – May 2, 2013 to view the Louis Erard exhibit at Baselworld 2013, Hall 1.1, Booth C-91. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

The La Neuveville Chronograph is, by definition, a sportier version of its predecessor, which was a dressy three-handed watch with a vintage feel. For the chronograph, RSW enlarges the stainless steel case to 44 mm in order to comfortably house the legendary ETA Valjoux 7750 automatic movement. The case design, however, maintains the appearance of the original with its smooth bezel and patented crank crown, which unscrews and folds up to form a crank by which the wearer can wind the watch.

On either side of the crank crown are the chronograph pushers. RSW puts a spin on the design of these, too, by shaping them like standard watch crowns – round with fluted edges – but turned sideways to fit inside the pusher apertures.

RSW La Neuveville Chronograph

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The need to accommodate sub-dials means the dial of the La Neuveville Chronograph is significantly fuller than its predecessor, but it remains stylish, symmetrical and balanced nonetheless. The layout of the sub-dials is characteristic of the Valjoux 7750, with a 30-minute counter at 12 o’clock, 12-hour counter at 6 o’clock and small seconds at 9 o’clock. As a counterbalance, the day and date windows are at 3 o’clock.

Every automatic version of the RSW La Neuveville Chronograph, including this model with a black dial, has applied silver-tone hour markers. The other dial colors are blue and gray/silver. Each dial is finished with a sunray pattern. Upon close inspection, the inner circles of the sub-dials feature independent sunray patterns wrapped in circular engraving. The hour and minute hands have luminous areas; the subsidiary round hour markers are also luminous. The primary portion of the dial is surrounded by a minute-and-second track that is enclosed by a tachymeter scale.

Three bezel options are available for each model: the first is the smooth steel version pictured; the second and third have 12 and 84 diamonds respectively. Sapphire crystal is featured on the front and back of the watch. Every model can be mounted on either a black leather strap with steel folding clasp or a stainless steel bracelet with folding clasp.

La Neuveville Chronograph – Quartz

The RSW La Neuveville Chronograph also comes in a 42 mm model with a quartz movement. The crank crown is replaced with a standard crown and the layout of the sub-dials is slightly different, as is the addition of a big date at 12 o’clock. The 42 mm model has an additional case color option: yellow PVD with matching hands and hour markers as well as the option of a yellow PVD bracelet.

Mechanical automatic or quartz movement, strap or bracelet, diamond studded or polished steel, the La Neuveville Chronograph by RSW offers another classic option from the brand known so well for its modern contemporary flair.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers.

Meet us April 25 – May 2, 2013 to view the RSW exhibit at Baselworld 2013, Hall 1.1, Booth D-19. Contact Gevril Group, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

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Gevril Group US Agent for Lorenz Group Watches

Gevril Group is the sole US agent for Lorenz Watches, Laurens Watches and Bino Clocks. Meet us April 25 – May 2, 2013 to view the Lorenz Group exhibit at the Best Western Hotel Stücki near the Basel Fairgrounds. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

*The Lorenz Group Best Western Hotel Stücki exhibit is not affiliated in any way with Baselworld 2013.

Gevril Group US Agent for Louis Erard Watches

Gevril Group is the sole US and Caribbean agent for Louis Erard Watches. Meet us April 25 – May 2, 2013 to view the Louis Erard exhibit at Baselworld 2013, Hall 1.1, Booth C-91. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

*The Catorex Hotel du Commerce exhibit is not affiliated in any way with Baselworld 2013.

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Gevril Group US Agent for Jowissa Watches

Gevril Group is the sole US agent for Jowissa Watches. Meet us April 25 – May 2, 2013 to view the Jowissa exhibit at the Hotel du Commerce near the Basel Fairgrounds. Contact Karen Norman, Jowissa Brand Manager, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

*The Jowissa Hotel du Commerce exhibit is not affiliated in any way with Baselworld 2013.

Baselworld Turns 41 This Year, But How Did the Basel Fair Begin?

The Baselworld 2013 watch and jewelry show promises to be the biggest and most impressive to date, with an expanded and remodeled exhibition space designed to highlight the brightest and best of the watch and jewelry industry. But when and how did it begin?

The origin of the Basel fair dates back to 1917 and the first Schweizer Mustermesse Basel (MUBA), which means “Swiss Design Fair Basel” in German. At the time, the show covered several Swiss industry sectors including a section for watches and jewelry. By the mid-1920s MUBA had several watch manufacturers in attendance, but it was not until 1931 that a dedicated pavilion was established at the MUBA for a Schweizer Uhrenmesse, or a Swiss Watch Fair. This remained, more or less, the status quo for four decades as the world navigated its way through immense uncertainty and change.

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In 1972 a European Watch and Clock Exhibition was held in Basel in conjunction with the Swiss Watch Fair, which gave way to the first Europäische Uhren und Schmuckmesse (EUSM), or the European Watch and Jewellery Show, in 1973. This watershed moment marked the first time that companies from other European countries were invited, namely France, Germany, Great Britain and Italy.

A decade later, in 1983, the show was renamed Basel 83 with the numerals denoting the current year. To this day, industry professionals use the jargon “Basel” to refer both to the Baselworld show and to its famous host Basel, Switzerland on the Rhine River.

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Basel 86 was the first time that exhibitors from outside Europe were admitted – a sign of the globalization occurring in trade among industries worldwide and the increased presence of non-Europeans visiting the fair. The name of the show was elongated in 1995 to “Basel 95 – The World Watch, Clock and Jewellery Show.”

In 1999, a new 387,000 square-foot watch hall opened (today’s Hall 1), designed to accommodate three-story displays; not surprisingly, the number of visitors to the Basel show increased by six percent the very next year.

The show was rebranded again in 2003 – Baselworld, The World Watch and Jewellery Show – and took another step toward its current designation as the most important watch and jewelry event of its kind, anywhere. The following year the new Hall of Universe (Hall 6) was completed, growing the show’s exhibition space and attracting more than 89,000 visitors. Attendance broke the 100,000 mark for the first time in 2007 – if Baselworld was somehow not on the calendar of “must attend” industry events the year prior, it most certainly was after 2007.

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In 2013, ten years after the last rebranding, Baselworld is more popular than ever with more than 100,000 people from more than 100 countries attending annually. But this year also marks the end of an era: part of the modernization project includes significant changes around the Messeplatz, the popular outdoor exhibition square outside of Hall 1. Show organizers spent approximately $450 million U.S. dollars to modernize the facilities, and the expansion seems necessary if Baselworld is to maintain its reputation and accommodate future growth.

Expectations will be high come the opening of Baselworld 2013 on April 25, but there is little reason to think they will be met with anything but amazement. The future of Baselworld – The World Watch and Jewellery Show – is bright indeed.

About Gevril Group

Gevril Group is a watchmaker and a representative for select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2013 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates to follow Baselworld and other watch industry news. Like us on Facebook. Reader comments are welcome.

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Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the official Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Baselworld 2013 Watch and Jewelry Show April 25 – May 2

The Baselworld 2013 International Watch and Jewelery Show will be the largest and most important watch and jewelry trade show of the year. The Basel Fair takes place every spring in Basel, Switzerland, located along the Rhine River in the country’s northwest, bordering both France and Germany.

To appreciate the scope of the Baselworld Fair, consider this: at Baselworld 2012, 1,815 exhibitors from 45 countries and more than 100,000 visitors from 100 countries attended. Over 3,000 journalists from 70 countries were on hand to report on the industry’s latest trends, innovations and novelties – many of which were revealed for the first time – as presented by the world’s most recognized watch and jewelry brands.

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Baselworld 2013 is set to take place from April 25 to May 2. Gevril Group brands played a prominent role in 2012 with dozens of watch brands exhibiting including its proprietary Gevril and GV2 brands. At Baselworld 2013, Gevril Group watch brands will once again be front and center.

Information, invitations and announcements related to Gevril Group brands participating at Baselworld 2013 will be posted here in Baselworld News as they become available.

Baselworld Renovation

Baselworld 2013 promises to be the greatest Baselworld yet, not only because of the exponential growth and innovation occurring in the industry, but because the exhibition grounds are receiving a significant makeover.

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The existing Baselworld exhibition area, which covers over 1.5 million square feet, is being expanded and revamped. By the time the final renovations are unveiled at Baselworld 2013, approximately $450 million U.S. dollars will have went in to modernizing the exhibition area. A detailed explanation of the renovation is posted on the Herzog & de Meuron website, the architects behind the overhaul.

The Baselworld 2013 renovation plans are highlighted by a new two-story superstructure above the famous Messeplatz Exhibition Square. This superstructure connects Hall 1 and Hall 3, increases their size, and adds a significant amount of new exhibition and presentation space in addition to an expanded open area below.

The results of these renovations promise to enhance the already unique atmosphere of Baselworld and provide even greater amenities to satisfy the requirements of its lively and professional international audience.

The world awaits! Make plans to visit Baselworld 2013 today and contact Gevril Group for more information about the many Gevril watch brands exhibiting at the 2013 fair.

Baselworld 2013 Directory*

Basel 2013 Offsite Directory

*Gevril Group is not responsible for the accuracy of the information in our Baselworld 2013 Directory. Please contact us to add your company to the directory or to report any errors you might find.

About Gevril Group

Gevril Group is a watchmaker and a representative for select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2013 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates to follow Baselworld and other watch industry news. Like us on Facebook. Reader comments are welcome.

Baselworld 2012 International Watch and Jewelry Show, March 8-15

The time for the 2012 Baselworld International Watch and Jewellery Show has arrived. Make your plans to attend Baselworld 2012, which will take place from March 8-15 in Basel, Switzerland. As the largest and most exquisite watch and jewelry trade show in the world, Baselworld is the premier event of the year for vendors, industry insiders and the media.

More and more luxury goods and watch enthusiasts have been making their way to Basel each year to celebrate new releases and hobnob with the global elite. Baselworld must grow with demand, requiring expansion and modernization facilities at the Basel fairgrounds. The construction will be completed in two phases, with Phase 1 to be ready for Baselworld 2012.

The existing Hall 1 is being extended towards Exhibition Square, and when completed, will contain three new levels of exhibit space. Another brand new three-story exhibit hall will also be constructed nearby, and a third two-story building above Exhibition Square will link both hall complexes. These ambitious expansions will allow the entire exhibit area to accommodate the larger multistory booths that many vendors prefer, while making the entire exhibit area more compact and accessible for the convenience of visitors.

Despite major building construction at the Basel exhibition site, Baselworld 2012 will not be compromised – the full show, with all customary exhibition space and features, will go on. Baselworld 2012 will not fail to showcase the most coveted and innovative timepieces on the market with all the glitz and glamor that are hallmarks of the Baselworld Fair. After Baselworld 2012, Phase 2 of construction will begin. During this second phase of construction, all existing Baselworld exhibit halls will be dismantled and completely rebuilt in time for Baselworld 2013.

The Luxury and Grandeur of Baselworld

 

 

Thank you to the Baselworld International Watch and Jewellery Show for use of the photos displayed above.

The Beauty and Glamor of Baselworld

 

 

Baselworld 2012 Directory*

Basel 2012 Offsite Directory

*Gevril Group is not responsible for the accuracy of the information in our Baselworld 2012 Directory. Please contact us to add your company to the directory or to report any errors you might find.

About Gevril Group

Gevril Group is a watchmaker and a representative for well over thirty select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Planned Construction at Baselworld Will Set
New Standards for Luxury Exhibit Space

For nearly a century, the world’s leading watch manufacturers have been exhibiting their wares in Basel, Switzerland. The first Schweizer Mustermesse Basel dates all the way back to 1917. Over the years, the importance of this famous watch and jewelry trade show has continued to grow. By the time the show officially adopted the name Baselworld in 2003, it already occupied several large exhibit halls and was widely recognized as the world’s premier trade show in the luxury goods industry.

To accommodate the hundreds of thousands of visitors that the Basel Fair attracts every year, an ambitious new modernization program is now underway that will transform the huge Baselworld exhibit complex yet again. The new exhibit buildings will provide exhibitors with a total of 140,000 square meters of exhibit space, and allow visitors from around the world to enjoy unprecedented convenience as they convene to see what is new and important in the world of luxury.

Phase 1 of Construction to Be Ready for Baselworld 2012

Phase 1 of construction has already begun and will be completed in December of 2011. The existing Hall 1 is being extended towards Exhibition Square, and when completed, will contain three new levels of exhibit space. Another brand new three-story exhibit hall will also be constructed nearby, and a third two-story building above Exhibition Square will link both hall complexes. These ambitious expansions will allow the entire exhibit area to accommodate the larger multistory booths that many vendors prefer, while making the entire exhibit area more compact and accessible for the convenience of visitors.

The current sector concept for the show, with different products divided into specialized sectors within the six exhibition halls, will remain unchanged for Baselworld 2012. After this, Phase 2 of construction will begin. During this second phase of construction, all of Baselworld’s existing exhibit halls will be dismantled and be completely rebuilt.

Phase 2 of Construction to Be Ready for Baselworld 2013

It is anticipated that the exterior shell of these new buildings will be completed by the Fall of 2012. All interior construction should be completed by January of 2013, just in time for Baselworld 2013, the most exciting show that Baselworld has hosted yet.

About Gevril Group

Gevril Group is a watchmaker and a representative for well over thirty select watch brands, distributing and servicing timepieces at a wide range of price points. Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.