Article by John Sealander
Photography by Boris Pjanic

New at Baselworld 2014 was the fabulously feminine Just Solo Collection, the all-new Spire Collection with its iconic interpretation of the Just Cavalli snake emblem, and the decidedly masculine Just Iron Collection.

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

The diminutive 30 mm ladies Just Solo features an elegant dial with zebra patterned or snake scale details and a glittering bezel encrusted with sparkling crystals. The iconic 40 mm Spire reinterprets the iconic Just Cavalli snake and adds a luxurious dial with diamond dust or mother-of-pearl details.

Just Cavalli did not forget about the men in 2014, introducing the big, bold and decidedly masculine Just Iron Collection. Available in chronograph and three-hand configurations, these oversize 44 mm creations have a contemporary, urban vibe that Just Cavalli’s young, international customers are looking for.

Also featured at Just Cavalli’s Baselworld booth was the popular Just Dream Collection with its colorful and captivating feminine styles, along with the refined Luminal Collection with its unique enamel and crystal dials, conveying a spirit of lightness and luminosity.

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

Just Cavalli’s Baselworld booth was a popular destination for the 150,000 visitors and international press that attended at this annual showcase of fine jewelry and luxury watches. If you’d like to see what Just Cavalli’s Baselworld excitement was all about, make sure to contact your nearest authorized Just Cavalli watch dealer immediately and ask to see this year’s latest styles.

Gevril Group US Agent for Just Cavalli Watches

Gevril Group is the US agent for Just Cavalli Watches. You can email us or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Article by John Sealander
Photography by Boris Pjanic

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

It’s not surprising that Hush Puppies Watches took a casual approach to telling their unique story at this year’s Baselworld fair. Ever since the company launched their first timepiece collection in 2002, Hush Puppies have been bringing the brand’s relaxed, casual, stylish, classic, and confident attributes straight to your wrist. This powerful mix of vintage styling and casual comfort has turned Hush Puppies Watches into one of the world’s leading casual & fashion watch brands.

This year Hush Puppies celebrated its casual roots with exciting new additions to their popular Signature, Orbz and Freestyle Collections. This year’s new line extensions showcased Hush Puppies trademark blend of vintage styling and casual comfort with exciting new models for both men and women.

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

Like their famous footwear that forever changed the world of fashion in 1958, Hush Puppies watches never go out of style. The Hush Puppies Baselworld booth was a huge success, showing thousands of fashion forward visitors that this casual favorite still knows how to make time stand still with a huge collection of classically styled fashion watches for both men and women. If you’d like to see how Hush Puppies casual approach to time looks like on your own wrist, just look for your nearest authorized Hush Puppies retailer and ask to see the latest Signature, Orbz, Freestyle and 1958 timepiece designs.

Gevril Group US Agent for Hush Puppies Watches

Gevril Group is the US agent for Hush Puppies Watches. You can email us or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Article by John Sealander
Photography by Boris Pjanic

With over 250 different models defined by nine exciting collections, owning several JOWISSA’s isn’t that hard to do. Even though JOWISSA makes timepieces for men, it is women who are the brand’s biggest fans. Fashion forward women around the world are learning that these surprisingly affordable, Swiss made watches are the perfect fashion accessories for almost any occasion.

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

On center stage at JOWISSA’s Baselworld booth were the popular Safira 99 and Facet Strass Collections, both featuring JOWISSA’s trademark faceted and curved sapphire crystals. A wide variety of stylish star, pyramid, circular and diamond cut styles, all paired with colorfully elegant dials made it crystal clear why this unique brand has become a feminine favorite.

Click to Enlarge Image		Click to Enlarge Image

 

New for 2014 was the imaginative women’s Magic Strass Collection, which featured a stylish low-profile design with a sapphire crystal on both the front and back of a floating suspended dial. Also featured at Baselworld 2014 was the minimalist Cara Collection with a two-hand configuration and twelve sparkling crystals as indices. The beautiful Luce Collection also made an appearance, adding JOWISSA’s characteristic sparkle with a lavish crystal studded bezel.

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

Visitors to JOWISSA’s Baselworld booth were in agreement that a woman can’t have too many shoes or JOWISSA timepieces. It doesn’t matter if you already have 37 JOWISSA watches, or if you’re discovering these feminine favorites for the first time, you’re going to want a JOWISSA on your wrist. To see what caused all the excitement at Baselworld, just contact an authorized JOWISSA watch dealer and ask to see the latest styles.

Gevril Group US Agent for JOWISSA Watches

Gevril Group is the sole US agent for JOWISSA Watches. Contact us by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Article by John Sealander
Photography by Boris Pjanic

With the 42nd annual Baselworld Fair already a memory in the eyes of visitors, it is abundantly clear that Louis Erard dazzled the watch industry again. The stunningly beautiful Louis Erard booth was well attended, and visitors were delighted to learn that the 83-year-old brand was continuing their policy of manufacturing high quality luxury watches at a reasonable price.

Click to Enlarge Image		Click to Enlarge Image

 

New for 2014 were several superb all-mechanical 500-piece limited edition timepieces and more of the brand’s first quartz watch collection. Notable at Baselworld were several exciting new additions to Louis Erard’s nostalgic 1931 Collection. Each of these vintage designs has been strictly limited to 500 pieces worldwide and comes in a special presentation box.

The 1931 Vintage Small Seconds 66 226 AA 01 features a beautiful silver-tone dial with a small seconds sub-dial at 9 o’clock and easy-to-read date window at 3 o’clock. A premium Sellita SW-290 automatic movement powers the handcrafted watch, which includes an exhibition back to view the decorated oscillating weight and individual edition numbers from 1 to 500. This 40 mm stainless steel timepiece has been equipped with a beautiful black leather strap with cream topstitching.

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

The 1931 Vintage Chronograph 78 225 AA 01 continues the vintage vibe with a fabulous silver-toned chronograph dial that provides the perfect contrast for the traditional blued steel hands. The 42.5 mm chronograph features 12-hour and 30-minute totalizers, along with a free running small seconds sub-dial at 9 o’clock. A Swiss made ETA 7750 Valjoux automatic movement powers this superb vintage inspired chronograph watch.

Click to Enlarge Image		Click to Enlarge Image

 

The superb new 42 mm Men’s Moon Phase caught visitor’s attention with a central pointer-style hand to indicate the day of the month on a chapter ring scale. The watch features a beautiful moon phase indicator at 6 o’clock and even comes with a set of matching moon phase cufflinks. Powered by an ETA 2824 automatic movement, coupled with a Dubois Dépraz 9000 module for the moon phase complication, this special edition timepiece is the embodiment of Louis Erard’s commitment to craftsmanship and traditional values.

Click to Enlarge Image		Click to Enlarge Image

 

Other new Baselworld introductions included a beautiful 40 mm Open Heart model powered by a Soprod SOP A10BV-2 automatic movement, and a hand-wound 40 mm Regulator Power Reserve model powered by a ETA 7001 RE movement with an in-house power reserve complication.

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

The star of the show was a spectacular 42 mm 18K pink gold moon phase chronograph with 30-minute and 12-hour totalizers and a moon phase indicator at 6 o’clock. The lustrous 18K pink gold watch has been fitted with a genuine crocodile strap with a matching 18K gold pin buckle.

Click to Enlarge Image		Click to Enlarge Image

 

Louis Erard also introduced new quartz powered Romance models for women in an effort to compete with popular fashion brands and offer a wider variety of timepieces in the important mid-tier price point.

It is clear from the reactions of Baselworld visitors that there are still a lot of people who appreciate Louis Erard’s unique combination of old world Swiss craftsmanship and affordable pricing. With 2014 production scheduled to exceed 200,000 watches for the first time ever, Louis Erard is on the threshold of becoming a major name that resonates far beyond the confines of Baselworld.

Gevril Group US Agent for Louis Erard Watches

Gevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Article by John Sealander
Photography by Boris Pjanic

When Baselworld visitors arrived at the spectacular black and red Viceroy booth, they were greeted with the glamor and excitement of F1 Racing. Two-time Formula 1 world champion Fernando Alonso, who has been a Viceroy Ambassador since 2008, set the tone for 2014 with a brand new ad campaign and exciting new additions to Viceroy’s signature Fernando Alonso Watch Collection.

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

Fernando Alonso watches, with their bold sporty design and personalized Fernando Alonso logo, personify what the young Spanish brand is all about. These driver inspired timepieces are vibrant, energetic, expressive, and as Baselworld visitors learned, more affordable than ever.

New for 2014 are more affordable Fernando Alonso watches that have been designed to appeal to a younger market. These exciting timepieces utilize modern materials like aluminium, steel, acetate, and silicon to convey the sporty spirit of the Viceroy man. New models include affordable chronographs and three-hand configurations with steel and aluminium cases that are water resistant to 165 feet.

Click to Enlarge Image		Click to Enlarge Image

 

Click to Enlarge Image		Click to Enlarge Image

 

Although Viceroy has become well known for its oversize masculine designs, they didn’t forget the ladies in 2014. New models in Viceroy’s popular Femme Watch Collection featured exotic materials like mother-of-pearl and tortoiseshell. These new additions to the Femme line convey a super-feminine vibe, as portrayed by well-known photographer José Manuel Ferrater’s new Femme ad campaign, featuring top model Kate Bock.

Viceroy’s high profile performance at Baselworld 2014 reaffirms this brand’s uniquely Spanish vision and commitment to uncompromising quality and style. Although the glamor and excitement of Baselworld is over for another year, the excitement surrounding the Viceroy Fernando Alonso and Femme watch collections is just beginning. Look for this year’s latest styles at your nearest authorized Viceroy dealer.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Click to Enlarge the Invitation

 

About Catorex Watches

Catorex has brought back the pocket watch with a variety of new designs that have been adapted for the modern world. Pocket watches have been a specialty of the family business since its foundation in 1858, and the company takes immense pride in offering some of the finest pocket watches available today.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

*The Catorex Hotel du Commerce exhibit is not affiliated in any way with Baselworld 2014.

About Louis Erard Watches

82 years after the first Louis Erard watches were introduced, the brand continues to celebrate the virtues of the mechanical movement. Louis Erard timepieces are prized by watch aficionados and other watchmakers around the world.

Gevril Group US Agent for Louis Erard Watches

Gevril Group is the sole US and Caribbean agent for Louis Erard Watches. Meet us March 27 – April 3, 2014 to view the Louis Erard exhibit at Baselworld 2014, Hall 1.1, Booth C-91. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

by Adrian Herscovici  

Baselworld 2014 Watch and Jewelry Show March 27 – April 3

The 42nd annual Baselworld Watch and Jewelry Show is just around the corner and exhibitors, journalists and visitors from around the world are preparing. Once again, the fair will unite key industry figures, buyers and the media in this exclusive global networking event.

Baselworld is indeed a business-centric environment. It provides an opportunity for brands to connect with their dealers, to initiate and deepen relationships, and to stay in touch with the viewpoints of those who help shape their product lines from a global perspective. Last year the Baselworld 2013 fair played host to 122,000 visitors, 1,460 exhibitors and 3,610 journalists from around the world.

Click to Enlarge Image		Click to Enlarge Image

Click to Enlarge Image		Click to Enlarge Image

The influence of Baselworld on trends and innovations in the watch and jewelry sector cannot be overstated, nor can the fair’s overall impact on global sales. According to statistics released by MCH Basel Exhibition, it is estimated that approximately 80 percent of global sales of watches and jewelry are generated at Baselworld.

In addition to these prolific business-to-business activities, Baselworld is a focal point for the media. A single exhibitor might welcome up to 1,200 or more journalists over the course of the eight days. The thousands of journalists stay busy around the clock, moving from meeting to meeting, blogging, recording and snapping photos of everything new while building a stockpile of stories to develop over the weeks and months ahead.

Click to Enlarge Image		Click to Enlarge Image

Last year represented a huge milestone in the show’s history: millions of dollars were spent on expanding and revamping the exhibition area. The results were extraordinary. The setup alone now requires a workforce of approximately 20,000 people according to MCH. Baselworld is like a small city – an astonishing space composed of multi-story pavilions and 18 miles of walkways.

Click to Enlarge Image		Click to Enlarge Image

The medieval city of Basel is located in the north where the Swiss, French and German borders meet. It is one Switzerland’s most important cultural and industrial centers and a gateway to many of Switzerland’s famous watchmaking regions.

Baselworld 2014 takes place from March 27 to April 3. Information, invitations and announcements related to participating watch brands will be posted below, as they become available.

Baselworld 2014 Directory*

Basel 2014 Offsite Directory

*Gevril Group is not responsible for the accuracy of the information in our Baselworld 2014 Directory. Please contact us to add your company to the directory or to report any errors you might find.

About Gevril Group

Gevril Group is a watchmaker and a representative for select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2014 to familiarize you with our many watch brands that will exhibit at the show. Contact us by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn for updates on Baselworld and other watch industry news.

Please subscribe to the Gevril Group newsletter and blog digest.