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Article by John Sealander
Photography by Boris Pjanic
Clear Why the Brand has Become a Feminine Favorite
JOWISSA has been making fashionable, fabulously feminine timepieces since 1951. Fans of the brand often describe their JOWISSA watch as fine jewelry you can wear on your wrist and frequently acquire many different models. Recently a loyal customer visited JOWISSA’s Swiss headquarters to select her 37th JOWISSA watch.
With over 250 different models defined by nine exciting collections, owning several JOWISSA’s isn’t that hard to do. Even though JOWISSA makes timepieces for men, it is women who are the brand’s biggest fans. Fashion forward women around the world are learning that these surprisingly affordable, Swiss made watches are the perfect fashion accessories for almost any occasion.
On center stage at JOWISSA’s Baselworld booth were the popular Safira 99 and Facet Strass Collections, both featuring JOWISSA’s trademark faceted and curved sapphire crystals. A wide variety of stylish star, pyramid, circular and diamond cut styles, all paired with colorfully elegant dials made it crystal clear why this unique brand has become a feminine favorite.
New for 2014 was the imaginative women’s Magic Strass Collection, which featured a stylish low-profile design with a sapphire crystal on both the front and back of a floating suspended dial. Also featured at Baselworld 2014 was the minimalist Cara Collection with a two-hand configuration and twelve sparkling crystals as indices. The beautiful Luce Collection also made an appearance, adding JOWISSA’s characteristic sparkle with a lavish crystal studded bezel.
Visitors to JOWISSA’s Baselworld booth were in agreement that a woman can’t have too many shoes or JOWISSA timepieces. It doesn’t matter if you already have 37 JOWISSA watches, or if you’re discovering these feminine favorites for the first time, you’re going to want a JOWISSA on your wrist. To see what caused all the excitement at Baselworld, just contact an authorized JOWISSA watch dealer and ask to see the latest styles.
Gevril Group US Agent for JOWISSA Watches
Gevril Group is the sole US agent for JOWISSA Watches. Contact us by email or call 845-425-9882.
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