by John Sealander

Fortis fans know that the most exciting timepieces in Basel aren’t always found in the exhibition hall.

Baselworld 2016 has come and gone, and once again, some of the most exciting news wasn’t found in the main exhibition halls. Savvy visitors knew to head straight for the Hotel Dorint located near the Basel exhibition grounds. This is where Fortis previewed their latest offerings, including the exciting new Classic Cosmonauts Collection.

The Classic Cosmonauts are a fresh new interpretation of the legendary Official Cosmonauts Chronograph, the first automatic mechanical timepiece to be certified for space travel. Fortis has been developing space rated timepieces for over forty years and these exceptional timing tools are still the only official timepieces of the Russian Space Program.

Fortis 401.26.11 Classic Cosmonauts Chronograph p.m. – Front View		Fortis 401.26.12 Classic Cosmonauts Chronograph a.m. – Front View
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This year, Basel visitors got a preview of the first major update to the legendary Official Cosmonauts Chronograph. The new Classic Cosmonauts feature a redesigned 42 mm bicolor housing with a hi-tech ceramic bezel. Also making its debut is a sapphire crystal caseback, providing a clear view of the precision 7750 W Valjoux mechanical movement. The screwdown pushers are retained from the original 1994 model, along with an integrated tachymeter scale engraved on the bezel.

This modern interpretation of a Fortis legend was a hit with Baselworld visitors. With its larger 42 mm case, ceramic bezel, and exhibition caseback, the new Classic Cosmonauts were enthusiastically received by buyers and watch enthusiasts as a space rated timepiece for the modern world. It is only a matter of time before this superbly executed update joins earlier Official Cosmonaut Chronographs in space.

Fortis 401.26.11 Classic Cosmonauts Chronograph p.m. – Side View

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The Fortis Classic Cosmonauts, along with the new 2016 Aeromaster, are proof that Fortis isn’t content to rest on its laurels. Continual refinement and improvements ensure that these exceptional timepieces will continue to be an essential tool for pilots, astronauts and adventurers around the world.

The Fortis Classic Cosmonauts will be available at Fortis retailers soon. If you’d like to see what it’s like to wear a space rated timepiece, contact an authorized Fortis dealer immediately and ask to see the exciting new Classic Cosmonauts Collection.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact David by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

*The Fortis Basel Dorint Hotel exhibit is not affiliated in any way with Baselworld 2016.

by John Sealander

Details and Refinements Define Fortis at Basel 2016

Last year, Baselworld visitors hailed the Fortis Aeromaster as an instant classic. This year, Fortis returns to Basel, Switzerland with a sophisticated new interpretation of the popular Aeromaster. Based on the legendary Fortis B-42, the 2016 Aeromaster is still the quintessential pilot’s chronograph. Like the original Aeromaster, this iconic 42 mm tool watch features a rugged stainless steel case and large, uncluttered pilot’s style dial.

Fortis 655.10.10 Aeromaster		Fortis 656.10.10 Aeromaster Chronograph
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Fortis master watchmakers didn’t rest on their laurels however. Basel visitors will be quick to notice sophisticated new refinements, including precisely incised indices, giving the minute scale engraved on the chapter ring a unique 3-D appearance. The addition of oversized Superluminova coated sword hands and raised Arabic numbers make this one of the most legible pilot’s chronographs ever. Precisely crafted details like the incised arrow and double dots at 12 o’clock, and the artistically stylized sub-seconds dial at 9 o’clock add to the distinctive look of this modern classic.

On March 17, when the watch industry descends on Basel for the annual Baselworld watch and jewelry fair, savvy visitors will head straight to the Hotel Dorint located near the Basel exhibition grounds to view the latest offerings from Fortis. Fortis has been exhibiting in Basel ever since it opened a factory in nearby Grenchen, Switzerland in 1912. Decade after decade, Fortis has remained a leader, conquering new frontiers on land, sea, air, and even in space, where Fortis watches have dominated for over 20 years.

Fortis 655.18.18 Aeromaster Stealth		Fortis 656.18.18 Aeromaster Stealth Chronograph
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2016 promises to be one of the best years ever for this innovative watchmaker. Featuring all new stainless steel and black PVD Stealth editions, the 2016 Aeromaster represents Fortis at its best. This combination of refined style, practical features, and superb craftsmanship is destined to become an iconic favorite of pilots and adventurers around the world.

If you are attending Baselworld this your, you are cordially invited to preview the new timepiece collections from Fortis at Hotel Dorint, Schönaustrasse 10, 4058 Basel. We’ll be looking forward to introducing you to the stunning new 2016 Aeromaster from March 17 through March 22.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact David by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

*The Fortis Basel Dorint Hotel exhibit is not affiliated in any way with Baselworld 2016.

Article by John Sealander
Photography by Boris Pjanic

Why the world’s largest watch and jewelry show is essential to a small watch company like Louis Erard.

When Louis Erard and André Perret began making watches in 1929, the pair were convinced that watchmaking expertise, a commitment to quality, and interesting complications could go hand-in-hand with affordable prices. Few of their competitors agreed with this philosophy, but the company persevered and began to attract a loyal band of followers.

Louis Erard timepieces were prized by watch aficionados and other watchmakers, but the brand never became popular with the general public until they started exhibiting at Baselworld. As a wider audience started to see and appreciate these original, high quality mechanical timepieces, the popularity of the brand and its unique philosophy grew. Louis Erard never disappointed their Baselworld fans, introducing imaginative new novelties each year.

If the reaction of Baselworld visitors is any indication, the brand is finally receiving the recognition it deserves. The beautiful Louis Erard booth attracted a steady stream of visitors during the recently completed eight-day show and sales were brisk for both new and existing collections.

Louis Erard Booth at Baselworld 2015

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Watch aficionados and retailers were impressed with the diversity and depth of the Louis Erard line. There were new additions to many popular collections including the superb 1931 and Excellence Collections. The new Excellence Skeleton and Regulator Power Reserve models got lots of buzz at the show, along with favorable reviews from some of the industry’s most respected watch writers.

Louis Erard Excellence Power Reserve		Louis Erard Excellence Regulator
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Adding to the brand’s growing allure were several exciting new additions to the highly regarded 1931 Collection. This Collection, inspired by some of the very first Louis Erard timepieces, celebrates the watchmaker’s art with authentic retro styling and superb Swiss craftsmanship. Making their Baselworld debut this year were several 1931 vintage small seconds models along with a beautiful 1931 open-heart small seconds complication.

Louis Erard 1931 Small Second		Louis Erard 1931 Vintage Small Seconds
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Interest in the new Louis Erard ladies line continues to grow with several beautiful new additions to the imaginative and popular Romance Collection. These exquisitely crafted timepieces are perfectly sized for a woman’s wrist and are bringing the brand’s reputation for old world craftsmanship at affordable prices to a whole new audience.

Louis Erard Romance		Louis Erard Romance Chronograph
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The excitement of Baselworld is over for another year, but the excitement generated at the Louis Erard booth is just beginning. It was clear this year that the world has finely discovered this 85-year-old brand. By the time Baselworld returns in 2016, there are going to be a lot more Louis Erard timepieces on people’s wrists.

Gevril Group US Agent for Louis Erard Watches

Gevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Fortis Watches was among the many exhibitors in Basel, having made the annual trip from its Grenchen headquarters, armed with cases of new watches and classic collections. Guests of Fortis in Basel convened at the Hotel Dorint, adjacent to the main pavilion, in a spacious suite ideal for previewing and surveying the latest Fortis models.

Fortis Display Case at Basel 2015

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“Face the New” is the slogan of Fortis Watches today, a phrase that defines the brand’s position and declares that sometimes, the best way to return to your roots is to embrace new challenges – or Face the New. The current collections demonstrate this value and commitment.

Fortis Cosmonautis

The Fortis connection to space travel is well documented, as are its Cosmonaut watches, which have been standard equipment for the Russian Federal Space Agency since 1994. In fact, the agency’s emblem is engraved on the caseback of every Official Cosmonauts model. In Basel, the Official Cosmonauts Chronograph was among the classic Fortis watches on display, famous for its dial design and its movement, a Swiss made ETA 7750.

Fortis Official Cosmonauts		Fortis Monolith
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The newest model in the Cosmonautis Collection also appeared in Basel. The Monolith is a prototypical Fortis tool watch with a legible dial and rugged construction that includes a black PVD-coated stainless steel case and Swiss made ETA 2836-2 automatic movement. The Monolith is water resistant to 650 feet and offers a strap or bracelet for every occasion, including a leather performance strap, black PVD metal bracelet or rubber strap.

Fortis Aviatis

The Fortis Aviatis Collection is dedicated to aviation and pilot watches – another Fortis area of expertise – and there were plenty of examples on display in Basel. Notably, the 100th anniversary Daybreaker Recon and Daybreaker Stealth, two watches with an identical build other than the color of the dials: the Recon is white with blue accents while the Stealth is black with white accents. These extraordinary Flieger models feature the exclusive Fortis Calibre F-2012 movement, made up of more than 500 parts that run multiple complications including a chronograph, alarm, GMT and more. Every Daybreaker model is a certified chronometer and limited to 100 pieces worldwide.

Fortis Daybreaker Recon		Fortis Daybreaker Stealth
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Fortis guests also had a first look at the new Fortis Blue Horizon, a traditional day/date Flieger housed in a black PVD-coated stainless steel case with a metallic-brown sunray dial. Blue Horizon models represent a new look for Fortis pilot watches, combining high-tech materials with a nostalgic disposition. The Blue Horizon is powered by an ETA 7750 and features an exhibition caseback.

Fortis Blue Horizon

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Fortis Aquatis

Air and space aren’t the only realms for which Fortis designs robust watches for explorers and trendsetters. Watches in the Aquatis Collection are designed for aquatic adventure, especially its Marinemaster models, which first launched in the 1940s. Fortis continues to add different color combinations to the collection including yellow/black and red/black variants. Marinemaster watches offer water resistance to 650 feet and employ unidirectional rotating bezels with deep scalloped edges as well as large crowns for easy handling.

Fortis Marinemaster		Fortis Marinemaster Chronograph
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Marinemaster watches also come in chronograph versions, including a popular orange/black model. It has all the features of the non-chrono version but is augmented by triple sub-dials as a result of its chronograph movement. Marinemaster watches are ocean-ready with rubber straps or stainless steel bracelets.

Fortis Terrestis

Watches from the new Terrestis collection were among the most well received in Basel this year, as Fortis expands into the terrain of civilian life with retro-styled dress and casual-sport watches that complement its durable tool and adventure collections. For example, the 19Fortis is a three-handed dress watch with a date complication, replete with pleated texturing, a blued seconds hand and rose gold plated hands and markers. The current 19Fortis has two dial variations: the white “a.m.” dial or black “p.m.” version, and a solid 5N rose-gold case is also available.

The flagship of the new Fortis Terrestis Collection is the Fortis Tycoon. This elegant men’s timepiece combines state-of-the-art technology with a genuine reverence for the traditional Swiss craftsmanship that made the Fortis brand what it is today.

Fortis Terrestis Tycoon at Basel 2015

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Fortis Art Watches

In Basel, Fortis also introduced the newest Rolf Sachs model – 2π – the latest collaboration between Fortis and the renowned artist and designer. The colorful and original mathematical design on the dial of the 2π (2 Pi) was designed by Sachs and fits the oeuvre of previous Sachs models for Fortis. Although the design of the 2π is quite cerebral, the watch itself is pure Fortis with its thick luminous material with blue afterglow, a black PVD-coated stainless steel case and a Swiss made F-2014 movement. The 2π is a limited edition of 150 pieces.

Fortis Rolf Sachs at Basel 2015
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Almost 90 years after Fortis introduced the world’s first automatic watch in Basel, the brand continues to make headlines every year with its creative array of watches for established Fortis enthusiasts and new collectors alike. Connected to tradition and committed to cutting-edge – that’s the Fortis identity – choose Fortis and “Face the New.”

To purchase a Fortis timepiece to learn more about the new collections, visit an authorized Fortis watch dealer.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

*The Fortis Basel Dorint Hotel exhibit was not affiliated in any way with Baselworld 2015.

by Adrian Herscovici

On March 19 the who’s who of the watch industry will gather in the medieval city of Basel, Switzerland to begin the annual eight-day odyssey known as Baselworld, the world’s biggest and most important watch and jewelry fair.

One company that exhibits annually in Basel is Fortis, a brand with an even longer history than the fair itself, having opened its factory doors in nearby Grenchen, Switzerland in 1912. Fortis first raised eyebrows in Basel in 1926 when it introduced the Harwood – the first automatic watch. Fortis remains a leader in innovation with an unwavering desire to conquer new frontiers – including space – where Fortis watches have dominated for more than 20 years and 100,000 earth orbits.

In Basel, Fortis sets up in a private suite at the Basel Dorint Hotel, adjacent to the main Baselworld pavilion*, where it hosts its valued partners and guests. Visitors to the suite this year will handle a host of Fortis watches including two new timepiece collections.

Fortis Tycoon – Basel 2015

The first is the Tycoon, a watch in the Terrestis collection, which pays homage to Fortis watches of the 1930s and ’40s with its slim case, domed crystal and straightforward functionality. While the look is vintage, Tycoon watches are light-years ahead of their predecessors in terms of movement technology – each watch is equipped with a Swiss made ETA movement. The Tycoon represents the best of vintage style with the best of modern engineering.

The Tycoon also exudes the brand’s DNA. “We give the adventure-seeking gentleman an instrument suitable for every event, from the racetrack to a black-tie party,” says Fortis CEO Maximilian Spitzy.

Fortis 903.21.12 Tycoon		Fortis 904.21.11 Tycoon
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Fortis Aeromaster – Basel 2015

The second collection being introduced at Baselworld this year is the Fortis Aeromaster in either “Dawn” or “Dusk” versions. These models of the Aeromaster have all the characteristics of classic Fortis pilots’ watches including the large sword hands, large luminous markers and Swiss made automatic ETA movements. But unlike other Fortis pilots’ chronographs, the Aeromaster Dawn and Aeromaster Dusk have original looks, with sunray patterns on brown dials as well as a mix of red and beige elements.

Fortis 6551018 Aeromaster Dawn		Fortis 6561898 M Aeromaster Dusk
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Visitors to Baselworld are invited to preview the new Fortis timepiece collections from March 19–25 at the Basel Dorint Hotel.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

*The Fortis Basel Dorint Hotel exhibit is not affiliated in any way with Baselworld 2015.

Article by John Sealander
Photography by Boris Pjanic

With the 42nd annual Baselworld Fair already a memory in the eyes of visitors, it is abundantly clear that Louis Erard dazzled the watch industry again. The stunningly beautiful Louis Erard booth was well attended, and visitors were delighted to learn that the 83-year-old brand was continuing their policy of manufacturing high quality luxury watches at a reasonable price.

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New for 2014 were several superb all-mechanical 500-piece limited edition timepieces and more of the brand’s first quartz watch collection. Notable at Baselworld were several exciting new additions to Louis Erard’s nostalgic 1931 Collection. Each of these vintage designs has been strictly limited to 500 pieces worldwide and comes in a special presentation box.

The 1931 Vintage Small Seconds 66 226 AA 01 features a beautiful silver-tone dial with a small seconds sub-dial at 9 o’clock and easy-to-read date window at 3 o’clock. A premium Sellita SW-290 automatic movement powers the handcrafted watch, which includes an exhibition back to view the decorated oscillating weight and individual edition numbers from 1 to 500. This 40 mm stainless steel timepiece has been equipped with a beautiful black leather strap with cream topstitching.

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The 1931 Vintage Chronograph 78 225 AA 01 continues the vintage vibe with a fabulous silver-toned chronograph dial that provides the perfect contrast for the traditional blued steel hands. The 42.5 mm chronograph features 12-hour and 30-minute totalizers, along with a free running small seconds sub-dial at 9 o’clock. A Swiss made ETA 7750 Valjoux automatic movement powers this superb vintage inspired chronograph watch.

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The superb new 42 mm Men’s Moon Phase caught visitor’s attention with a central pointer-style hand to indicate the day of the month on a chapter ring scale. The watch features a beautiful moon phase indicator at 6 o’clock and even comes with a set of matching moon phase cufflinks. Powered by an ETA 2824 automatic movement, coupled with a Dubois Dépraz 9000 module for the moon phase complication, this special edition timepiece is the embodiment of Louis Erard’s commitment to craftsmanship and traditional values.

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Other new Baselworld introductions included a beautiful 40 mm Open Heart model powered by a Soprod SOP A10BV-2 automatic movement, and a hand-wound 40 mm Regulator Power Reserve model powered by a ETA 7001 RE movement with an in-house power reserve complication.

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The star of the show was a spectacular 42 mm 18K pink gold moon phase chronograph with 30-minute and 12-hour totalizers and a moon phase indicator at 6 o’clock. The lustrous 18K pink gold watch has been fitted with a genuine crocodile strap with a matching 18K gold pin buckle.

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Louis Erard also introduced new quartz powered Romance models for women in an effort to compete with popular fashion brands and offer a wider variety of timepieces in the important mid-tier price point.

It is clear from the reactions of Baselworld visitors that there are still a lot of people who appreciate Louis Erard’s unique combination of old world Swiss craftsmanship and affordable pricing. With 2014 production scheduled to exceed 200,000 watches for the first time ever, Louis Erard is on the threshold of becoming a major name that resonates far beyond the confines of Baselworld.

Gevril Group US Agent for Louis Erard Watches

Gevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Article by John Sealander
Photography by Boris Pjanic

When Baselworld visitors arrived at the spectacular black and red Viceroy booth, they were greeted with the glamor and excitement of F1 Racing. Two-time Formula 1 world champion Fernando Alonso, who has been a Viceroy Ambassador since 2008, set the tone for 2014 with a brand new ad campaign and exciting new additions to Viceroy’s signature Fernando Alonso Watch Collection.

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Fernando Alonso watches, with their bold sporty design and personalized Fernando Alonso logo, personify what the young Spanish brand is all about. These driver inspired timepieces are vibrant, energetic, expressive, and as Baselworld visitors learned, more affordable than ever.

New for 2014 are more affordable Fernando Alonso watches that have been designed to appeal to a younger market. These exciting timepieces utilize modern materials like aluminium, steel, acetate, and silicon to convey the sporty spirit of the Viceroy man. New models include affordable chronographs and three-hand configurations with steel and aluminium cases that are water resistant to 165 feet.

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Although Viceroy has become well known for its oversize masculine designs, they didn’t forget the ladies in 2014. New models in Viceroy’s popular Femme Watch Collection featured exotic materials like mother-of-pearl and tortoiseshell. These new additions to the Femme line convey a super-feminine vibe, as portrayed by well-known photographer José Manuel Ferrater’s new Femme ad campaign, featuring top model Kate Bock.

Viceroy’s high profile performance at Baselworld 2014 reaffirms this brand’s uniquely Spanish vision and commitment to uncompromising quality and style. Although the glamor and excitement of Baselworld is over for another year, the excitement surrounding the Viceroy Fernando Alonso and Femme watch collections is just beginning. Look for this year’s latest styles at your nearest authorized Viceroy dealer.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Photography by Boris Pjanic
Article by John Sealander

It didn’t take long for visitors to Baselworld 2013 to discover Meccaniche Veloci’s unique connection to the world of speed. The brand’s highly visible booth showcased not only Meccaniche Veloci’s racing inspired watch collections, it also showcased the actual racing cars that their most exclusive collections were made from.

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Every watch in the exclusive Meccaniche Veloci “Only One” collection is literally one of a kind. To produce these unique and extremely exclusive timepieces, each watch is constructed using recovered materials from the world of speed. The dial could be fabricated from the fiberglass fairing of a well-known championship racing car, or the fairing from a racing motorcycle.

To make these watches, Meccaniche Veloci has been able to obtain actual body panels and components from famous racing vehicles and used them to create one-of a-kind timepieces. When a suitable component has been located, areas of interest are identified and then individually unique dials are cut from the material.

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These recovered racing items, complete with the circular holes where material has been removed to make a dial, were proudly displayed in dramatic glass cubes at Baselworld to demonstrate the authenticity of the “Only One” concept. Since exotic materials like carbon fiber and magnesium are difficult to cut and machine, only a few of these exclusive watches are ever produced.

Although it was Meccaniche Veloci’s one-of-a-kind display that captured the attention of Baselworld visitors, the company makes other racing inspired watches as well. Racing inspired designs like the Quattro Valvole 48 Four Strokes, 44 Chronograph, Due Valvole and the exciting new Chrono Driver are also produced in limited numbers for discriminating watch aficionados.

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A Meccaniche Veloci watch will never be a high volume item. These exclusive, racing inspired timepieces will always be produced to the company’s exacting specifications for a very specific audience. From the enthusiastic response that the Meccaniche Veloci booth received at Baselworld, this audience of speed loving watch enthusiasts is sure to grow in the years ahead.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril Group is the US agent for Meccaniche Veloci Watches. Contact us by email or call us at 845-425-9882.

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Some have wondered why this company, which literally means “mechanical speed” in Italian, waited so long to introduce its own driver’s watch. The answer is found in the spectacular new Meccaniche Veloci Chrono Driver.

Meccaniche Veloci Chrono Driver

 

The advanced design of the Chrono Driver is unique among watches. The watch uses a special titanium and carbon fiber frame to support a movable inner case that can be quickly and easily tilted to various angles by the driver for optimum visibility under any driving conditions. Drivers always have a clear, unobstructed view of an extremely legible black and white dial and three well-placed sub-dials, all without having to take their hands off the steering wheel. This is a watch that can be just as easily read while leaning into the curves as driving down the straight.

The Chrono Driver, which makes its debut at Baselworld 2013, is also unique in the convenient location of its crown and pushers at the top of the watch. Powered by a precision Swiss made automatic ETA Valjoux 7753 caliber movement, this spectacular chronograph will inspire confidence in any driver. Drivers will love the perfectly placed pushers and angling chronograph dial. Watch aficionados will love the impeccable craftsmanship and Italian styling Meccaniche Veloci has become famous for. Everyone will love the fashionable carbon fiber strap with contrasting red stitching that accentuates the Italian racing theme.

If you’d like to establish yourself as a contender, you definitely need a Meccaniche Veloci Chrono Driver on your wrist. This superbly executed driver’s watch is equally comfortable on a cross-continental road rally or a cross-town trip to pick up the groceries. To put one of these amazing timing instruments on your team, contact an authorized Meccaniche Veloci dealer immediately. Meccaniche Veloci is all about speed, so you’ll have to act fast to secure one of these exclusive beauties for yourself. The race to own one begins as soon as Baselworld concludes.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril Group is the US agent for Meccaniche Veloci Watches. Meet us April 25 – May 2, 2013 to view the Meccaniche Veloci exhibit at Baselworld 2013, Hall 2.0, Booth A-15. Contact us, by email or at 845-425-9882.

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The La Neuveville Chronograph is, by definition, a sportier version of its predecessor, which was a dressy three-handed watch with a vintage feel. For the chronograph, RSW enlarges the stainless steel case to 44 mm in order to comfortably house the legendary ETA Valjoux 7750 automatic movement. The case design, however, maintains the appearance of the original with its smooth bezel and patented crank crown, which unscrews and folds up to form a crank by which the wearer can wind the watch.

On either side of the crank crown are the chronograph pushers. RSW puts a spin on the design of these, too, by shaping them like standard watch crowns – round with fluted edges – but turned sideways to fit inside the pusher apertures.

RSW La Neuveville Chronograph

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The need to accommodate sub-dials means the dial of the La Neuveville Chronograph is significantly fuller than its predecessor, but it remains stylish, symmetrical and balanced nonetheless. The layout of the sub-dials is characteristic of the Valjoux 7750, with a 30-minute counter at 12 o’clock, 12-hour counter at 6 o’clock and small seconds at 9 o’clock. As a counterbalance, the day and date windows are at 3 o’clock.

Every automatic version of the RSW La Neuveville Chronograph, including this model with a black dial, has applied silver-tone hour markers. The other dial colors are blue and gray/silver. Each dial is finished with a sunray pattern. Upon close inspection, the inner circles of the sub-dials feature independent sunray patterns wrapped in circular engraving. The hour and minute hands have luminous areas; the subsidiary round hour markers are also luminous. The primary portion of the dial is surrounded by a minute-and-second track that is enclosed by a tachymeter scale.

Three bezel options are available for each model: the first is the smooth steel version pictured; the second and third have 12 and 84 diamonds respectively. Sapphire crystal is featured on the front and back of the watch. Every model can be mounted on either a black leather strap with steel folding clasp or a stainless steel bracelet with folding clasp.

La Neuveville Chronograph – Quartz

The RSW La Neuveville Chronograph also comes in a 42 mm model with a quartz movement. The crank crown is replaced with a standard crown and the layout of the sub-dials is slightly different, as is the addition of a big date at 12 o’clock. The 42 mm model has an additional case color option: yellow PVD with matching hands and hour markers as well as the option of a yellow PVD bracelet.

Mechanical automatic or quartz movement, strap or bracelet, diamond studded or polished steel, the La Neuveville Chronograph by RSW offers another classic option from the brand known so well for its modern contemporary flair.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers.

Meet us April 25 – May 2, 2013 to view the RSW exhibit at Baselworld 2013, Hall 1.1, Booth D-19. Contact Gevril Group, by email or at 845-425-9882.

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The first novelty is the versatile Grand Ocean Chronolady from the popular Grand Ocean Collection. The Chronolady is designed for women with a sporting spirit, for whom elegance and a sense of freedom resonate. Like its Grand Ocean counterparts, the Chronolady is inspired by water sports and yacht racing. Distinctive Grand Ocean elements include the planisphere engraved on the caseback and the triple-lug design, which fastens the light, ultra-feminine white rubber strap to the aptly sized 36 mm case. The matching white dial is embossed with a wind rose – yet another detail that speaks to the watch’s seafaring origins. The Chronolady contains a Ronda 5040.B movement for the best in Swiss accuracy and is water resistant to 330 feet.

Edox Grand Ocean Chronolady – Front View		Edox Grand Ocean Chronolady – Back View
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A second addition to the Grand Ocean Collection is the men’s Grand Ocean Chronodiver, a watch that retains the genetic imprints of its predecessors but also introduces something entirely new: a bezel containing both stainless steel and rubber, which not only enhances functionality by improving grip, but also creates a balance in the overall design by uniting the black PVD-coated steel case with the black rubber strap. An ebony-black dial along with silvered indices and hands augments the cohesive modern look. The planisphere on the back of the Chronodiver is different than other Grand Ocean watches in that it provides a view from the North Pole. Another notable detail is the outside of the folding clasp, which is in the shape of a porthole with the Edox hourglass logo centered in the middle. The Grand Ocean Chronodiver houses a Ronda 5040.B movement and, naturally, this diver watch offers superior water resistance to the depth of 820 feet.

Edox Grand Ocean Chronodiver

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The third new release is the Chronorally Automatic Chronograph, part of the WRC Collection. Edox is the official timing sponsor of WRC. Designed for drivers and motor-sports enthusiasts, the Chronorally has all of the features generally associated with the collection such as the profiled rubber strap and oversized aluminum push-button. The dial features carbon fiber and a silvered tachymeter. The Chronorally boasts an unusually large caseback window – nearly 36 mm in diameter – perfect for admiring the famous Valjoux 7750 automatic chronograph watch movement inside.

Edox Chronorally Automatic Chronograph – Front View		Edox Chronorally Automatic Chronograph – Back View
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Edox will begin rolling out these new models this summer through authorized Edox retailers. Edox Swiss Watches is the official timekeeper of the FIA World Rally Championship, the Class-1 World Powerboat Championship and the Dakar Rally.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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That’s why there was much anticipation when Viceroy introduced its trendy new unisex Magnum Collection, along with a special edition of the popular Fernando Alonso Collection, and Bijoux, an exciting new line of ladies jewelry, at Baselworld 2012.

The Baselworld debut of the unisex Magnum Collection was perfectly timed to make the most of current fashion trends. With fashion forward men and women looking for larger sizes and brighter colors, the cosmopolitan Magnum Collection delivers the bold statement fashionistas desire. These oversized and intricately detailed chronographs are available in a variety of vivid Spring colors that are carefully coordinated with comfortable silicon straps.

Viceroy Magnum Collection Introduced at Baselworld 2012

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The exciting new Fernando Alonso Special Edition features a dramatic 46mm black IP case with red detailing and a matching red silicon strap. This race-ready timepiece is a fitting tribute to champion F-1 driver Fernando Alonso.

Viceroy Fernando Alonso Collection Introduced at Baselworld 2012

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The romantically alluring Bijoux Jewelry Collection continues the expansion into fine jewelry and accessories that Viceroy began in 2007. This diverse collection of elegant and sophisticated jewelry gives women a whole new way to express a range of emotions from the wildly daring to the subtly romantic. Bijoux Collection pieces are finished in 18K rose or yellow gold plate, or sparkling rhodium to match your mood and outfit.

All three of these Baselworld 2012 introductions reaffirm Viceroy’s commitment to quality and style. The brand continues to bring its uniquely Spanish vision to a growing worldwide audience. Purchase your new Viceroy watch from an authorized Viceroy dealer.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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To celebrate a new three and a half year agreement making Edox the official timekeeper of the WRC, Edox is introducing at Baselworld 2012 a remarkable new watch that pays tribute to the legendary drivers of this bygone era. Edox WRC Classic Limited Edition takes you straight back to 1973. Like the powerful machines that challenged the most brutal driving conditions on the planet during the WRC’s glory days, the Edox WRC Classic Limited Edition is designed to survive virtually anything.

This perfectly proportioned 43mm classic features the timeless good looks that defined a generation. A handsome black dial with red-tipped nickel indices provides the perfect backdrop for three well-placed subdials for timing events. Classically shaped dauphine-style hands make this dependable chronograph extremely readable even under the worst driving conditions. Edox understands that race drivers have enough to worry about without fears of pushing the wrong button. To eliminate unnecessary timing errors, a distinctive red “start” pusher ensures that there will be no mistakes when initiating critical timing events. The “stop” pusher on this durable and practical timepiece is shaped differently as well, for easy recognition even if you’re not looking at the watch.

Everything about this spectacular timepiece is designed for one reason: to provide reliable service under extreme conditions. The watch is powered by a proprietary Edox 101 quartz movement, based on the famous and extremely reliable Ronda 5021D. The case is fashioned from the same hardened 316L stainless steel used for precision surgical equipment and aviation components. This race-ready timepiece is water resistant to 150 feet and can be fitted with a matching stainless steel bracelet or a black crocodile strap. The screw down case back of this remarkable watch is even engraved with the signature laurel wreath awarded to WRC champions.

The legendary early days of the World Rally Championship are long gone, but you can still go back to the future with an Edox WRC Classic Limited Edition on your wrist. Start reliving the glory days by contacting your authorized Edox dealer immediately and reserving your WRC Classic Limited Edition timepiece today.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

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About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

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Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the official Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

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*The Fortis Dorint Hotel Basel exhibit is not affiliated in any way with Baselworld 2012.

Spending Quality Time Outdoors

Roamer is exploring new paths with the TrekkMaster — recently announced at Baselworld — paths away from the well-trodden route.

An altimeter, digital compass, barometer and thermometer make this robust outdoor watch a partner you can really trust on the hardest tours and under the most extreme conditions.

This expedition timepiece opens up new worlds. The Roamer TrekkMaster saves altitude profiles up to 5.6 miles and incorporates a highly accurate temperature sensor and barometer, as well. The unique compass function impresses by showing you the way. When determining direction, the seconds and hours hands on the analogue display slide over one another and point towards the North together. The watch tells you in which direction to go.

An additional special feature of the TrekkMaster is the combination of one analogue and two digital displays, enabling excellent legibility in addition to the range of other features. This watch tells you almost everything with its altitude profile, weather forecast and compass features – wherever you go in the world. Thanks to the second time zone display, you always have the local time and your home country time on hand. The sporty design, as well as the chronograph and alarm functions, make this special multi-function watch just as useful in everyday life.

The TrekkMaster is 47 milimeters in diameter and comes with a rotating bezel and robust case, available in stainless steel or PVD-coated stainless steel. The TrekkMaster is the “adventurer” among Roamer timepieces, yet bears all the marks of a traditional Swiss watch — reliability, competence and Swiss made.

About Gevril Group

Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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The Edox booth featured plenty of spacious meeting rooms and a chic retro café boasting great views of the hall situated on the booth’s top floor.

New Edox Timepieces for 2011

Edox introduced at Baselworld 2011 several exciting new chronographs that further extend its already impressive array of luxury timepieces, which are loved by watch collectors and watch enthusiasts world over.

Edox Ladies 10405 357B NAIN Royal Lady Chronograph Watch		Edox Mens 10303 TIN NIN WRC Collection Xtreme Pilot III Limited Edition Chronograph Watch

Edox Mens 01113 357N NIN Grand Ocean Automatic Chronograph Watch		Edox Mens 01114 3 NINClass-1 Chronoffshore Automatic Chronograph Watch

About Gevril Group

Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.